1. Liberation Route Europe Brussels, 16 June 2017

2. Connects historical locations with tourism and multiperspective stories Focus: last phase Second World War Liberation Route Europe

3. Creation in the Netherlands in 2008 Will to structure the remembrance sector Development of a vast network of audiospots Origins of the project

6. From local project to a European initiative 2011: Extension of the project to the European level 2013: Creation of the Liberation Route Europe Foundation 6 June 2014: Official launch in Arromanches - Normandy

7. Connects the regions crossed by the Allied forces in North-West Europe in 1944-1945 Today, present in 6 European countries and cooperation beyond (USA, Canada…) Next step: the Southern Route Liberation Route Europe

9. With the support of the vfonds and the European Commission we developed: A database of remembrance sites (museums, memorials, cemeteries etc.) A website in 5 languages A mobile application A battlefield guides network and an e-learning platform A travelling exhibition The tools

10. Three pillars to our work: Scientific content and excellence Memory transmission Remembrance tourism Three main methodological approaches: A multiperspective approach A multidisciplinary approach A multi-level destination marketing Bottom up approach (regional identity and diversity) Principles and methodology

11. Members

12. International Non Profit Association

13. LRE acts as intermediary between the travel trade industry and the brand/label Liberation Route Europe Tools are at the disposal of the tourism professionnals, as well as: Regional, national or transational tourism products on the WWII and liberation remembrance theme Themed and special products: hiking, cycling, school trips etc. Implementation of a network of tour operators on all relevant markets and segments. Development of a charter and quality standards LRE tourism approach

14. LRE community

15. Product development

19. Liberation Route Hiking Trail

20. The Liberation Route Europe in Italy

21. Preliminary contacts around 3 storylines and 5 regions (so far): The Sicily Landing (Sicily Region) The Gustav Line (Abruzzo and Lazio Regions) The Gothic Line (Tuscany and Emilia Romagna Regions) Scope of first investigation

22. Two Levels: the whole country In order to catch up with the whole project by: Translating website and tools in Italian Adding Italian historical storylines and remembrance sites in our database Developing the tourism approach (packages, guides etc.) Formalize the cooperation between Italian organizations and the Liberation Route Europe Foundation

23. Based on the priorities of each region(s), different scenarios can be envisaged: The development of an broad project including audiospots, destination marketing development, communication strategy, regional network etc.? Keep the focus on promotion, marketing and travel trade, around a common brand (without audiospots network) Other projects can be added: touristic (hiking, cycling trails etc.), new technologies (virtual or augment reality, mobile apps etc.), education, commemorations etc. Two levels: Regional level

24. Thank you for your attention! www.liberationroute.com LiberationRouteEU @liberationroute