1. An Introduction to eb.search

2.  Eyeblaster Overview  Search Engine Marketing  Presenting eb.search & a fully integrated solution for your online digital campaigns

3. Eyeblaster Overview

4. The Global Leader in Digital Advertising Eyeblaster is the global leader in rich media advertising technology and the provider of the Eyeblaster Rich Media Platform (RMP)  Founded in 1999  15 Offices in 11 countries  More than 130 employees  Used by thousands of agencies, publishers and creative shops  800 live campaign at any given moment  Serving billion of impression every month

5. Global Digital Media and Marketing Management Superior Technology & Expert Service Spanning 13 Countries  Digital ad serving and campaign management since 1999  Recognized rich media pioneer and digital campaign management leader  Offices in all key digital markets providing 24/7/365 coverage

6.  Pioneer in proving the branding value of online advertising  Platform serves billions of ad impressions per month More than 15,000 campaigns for premium brands have run on the platform  First rich media provider approved by Yahoo!, AOL, and MSN More than 2,500 websites and networks worldwide support the Eyeblaster platform Eyeblaster Overview Global Leader in Digital Marketing Solutions  Used by more than 2,500 agencies, publishers and creative shops worldwide  International world class network operations  Winner of multiple awards from organizations including ClickZ, MediaPost, IAB, and AD:TECH

7. Eyeblaster’s Customers and Partners Deep Relationships with Leading Brands, Agencies and Publishers

8. The Eyeblaster 1999-2004 Innovative Rich Media Solutions Pioneer  Extended consumer / brand interaction  Multiple ways to measure success  Greater response & conversion Rich Media

9. The Eyeblaster Portfolio Integrated Digital Media Management Solutions That Work Advertising Campaign Management (ACM) Suite Global Support Services  Centralized Global Control  Local presence and foreign market expertise Emerging Media Channels  Expanded reach  Gaming  Mobile  Dedicated product team to develop and integrate Search Management  Centralized management across major engines  Fully automated bid mgmt. to ROI and CPA targets Campaign Management  Complete Control  Workflow efficiency  In-depth reporting visibility  Automated optimization  Greater ROI  Extended consumer / brand interaction  Multiple ways to measure success  Greater response & conversion Rich Media

10. What is Search Engine Marketing?

11. Search Engine Marketing (SEM) Search Engine Marketing – A Definition Search Engine Marketing (SEM) is the function of submitting and positioning listings with the major search engines to attain maximum exposure and return on investment (ROI) for an advertiser. Search Engine Optimisation (SEO) + Pay Per Click Advertising (PPC) =

12. Search Engine Optimisation (SEO)  SEO is a process of obtaining high rankings in the search results of a search engine with the aim to increase relevant website traffic.  Search engines do not charge for the placement of these listings, also known as natural or organic listings. Natural/Organic Listings

13. Pay Per Click (PPC) Advertising  PPC is a form of advertising on Search Engines.  Search Engines charge for of ads that have been clicked on.  Clearly marked as ‘Sponsored links’. Sponsored listings

14. Why PPC Advertising?

15. Growth of Search in the past 5 years Search & Directories ad expenditure in Australia had an upward growth of nearly 70% in the past year. 69.4% Source: ABVS Online Expenditure Report April – June 2006

16. Search Engine Reach v.s. Audience Growth Source: Nielsen//NetRatings Netview Panel Based Data for Work and Home June 06 Search Engines reach over 90% of the active online population.

17. Source: Frost & Sullivan Australia – The Paid Search Industry 2006 Search Advertising (or paid search) revenues are forecasted to reach $380 Million in Australia by year 2009. All the more reason to be part of a massively growing media space where advertisers are investing more money for high return on investment. Expected Growth of PPC Advertising

18. Main Players in the Australian Market Approximately 70% market share Approximately 27% of market share.

19. Advertising on both Google Adwords and Yahoo! Search Marketing also means that ads are shown in their vast network of search engines and portals. Search Engine Properties (AU)

20. Search Engine Content Partner Networks (AU) The opportunity exists to show contextually targeted ads alongside relevant content on both Google Adwords’ and Yahoo! Search Marketing’s content network sites.

21. How does PPC Advertising Work?

22. 3 simple steps 1.Select a list of keywords that target consumers/users searching for information to your business. 2.Ads are shown on the Sponsored Listings section of the search engine results. 3.Drive users who click on the ads directly to the webpage that is relevant to the keyword.

23. Benefits of PPC Advertising

24. High Reach Reaching the relevant target audience with contextual and geographical targeting. Cost Effective Very little initial investment to get started, unlike other forms of media. Charged only for actual clicks. Timing Ads are shown to the your audience at the right time with the right message Measurable Results are easily measured to understand the return on investment of PPC. Immediate Self serve paid search campaigns can be live in as little as 24 hours, Unlike many other media formats Controlled & Flexible Unlike general search results, Paid Search allows control of the messaging in their listing and can be started and stopped as seen fit by the advertiser

25. Targeted Reach - Google’s Geo-targeting Features Regional/Local Country Global & Customized Targeting Targeting options: ads can be targeted by location

26. Regional / Local targeting example Target ads to an audience that is relative to your business. This targeting is useful when its unlikely the advertiser will generate business from people outside a set geographical area such as a specific state.

27. Country Targeting Campaigns can also be targeted to 27 countries around the world. Targeting is beneficial for businesses that provide products to audiences in specific countries. Countries include (not limited to): Cana China Denmark Finland France Germany India Ireland Italy Japan Netherlands New Zealand

28. Globalized and Customised targeting Not commonly used, but offers highly-specific targeted businesses a solution to advertise their services without overexposure. Suitable for businesses such as catering services.

29. Reaching a Wider Audience - Content Match Users see ads while surfing the web or using applications where the content is relevant within Google’s or Yahoo! Search’s content network properties. There is a choice to opt into the content network for more reach. Content Matched ads appearing alongside relevant content on Gmail.

30. Cost Effective PPC Advertising is charged only when a user responds to an ad. Ads are charged on a cost per click-basis. Three simple steps from an advertiser’s perspective: 1.Select keywords that are relevant to the advertiser’s business. 2.Assign maximum bids to each keyword; the higher the bid, the higher the position on the search engine sponsored listing results*. 3.Each time a user clicks on an ad driven by a keyword, the cost per click price of that keyword will be charged. Yahoo’s Paid Search product (YSM) ranks sponsored results based strictly on bid price with an entirely visible bid landscape. Google’s Paid Search product (AdWords), ranks sponsored results based factors including bid price and “Quality Score” Note*:

31. Timing Ads are seen by users looking to research and purchase. Reach your audience at the right time, with the right message. 1.Users search for the information related to your business or service. 2.Use eb.search/Google’s DayPart feature to schedule your ads to show during times at which have proven to generate most conversions. 3.RESULT – The user will see your ad as an answer to their search query. You have just connected a potential customer to your business!!

32. Measurable The success of PPC advertising can be measured quantitatively, through the use of eb.search’s technology. A tracking code can be placed on the lead/acquisition pages, to measure the return on investment generated by the PPC advertising campaign. Using eb.search gives the added benefit of being able to track & assign value to the last 5 clicks leading to a transaction.

33. Next Generation Search – The Future of Search

34. Expanding the Search Universe 1. Click to call 3. Local Search 2. Convergent Technologies 4. Weblogs

35. Click to Call Search for a product or service and get connected with the advertiser using VoIP technology 1. Search: “Refinance” 2. Click on the phone icon. 3. Search Engine connects you to your desired service at no cost

36. Convergent Technologies With the emergence of handhelds, mobile 3G technology and easy access of content via various portable devices, Search will not longer be limited to your pc. Seeing the potential of new technologies, Search engines have customised their interfaces to the mobile phone browsers. The issue of usability still exists. Seeing the potential, too, are participating publishers, such as Real Estate.com and IM services. With these growing trends, it opens a whole new platform for search advertising.

37. Mobile PPC Advertising “Yahoo had already been testing mobile sponsored search in Japan and the U.K. In early September, Google announced that it was testing a mobile version of its popular AdWords ad offering, MediaWeek points out. Response rates of mobile pay-per-click ads tend to be higher than online because of increased relevance and reduced ad clutter.” Source: www.marketingvox.com The Voice Online Marketing “Yahoo Launches Mobile Search Sponsored Listings” 5 October, 2006www.marketingvox.com

38. Local Search Currently in Australia, the search paradigm has shifted to local search. TrueLocal users the Leader Newspaper network’s classifieds In the U.S. the market has moved towards even more customised local services, such as Yahoo!’s real-time responses for local search and Google maps.

39. Local Search in the Gaining Presence in 06 comScore in another study also found that performing a local search precedes consumers' taking action : 47 percent of local searchers in 2Q06 said they visited a local merchant as a result of their search behavior; also, 41 percent made other offline contact and 37 percent made contact online as a result of conducting a local search. About 41 percent of those conducting a local search searched for something in their home area rather than information on businesses in locales they intended to visit. Among those searching in their home area, 59 percent searched for a restaurant or something entertainment- related, such as a theater, theme park or an attraction for sightseeing; 52 percent searched for a specific business phone number or address. comScore defines local search as those that consumers conduct on the local or directory (Yellow Pages) sections of leading search sites, and other searches identified as having local intent. Source: The Voice of Online Marketing www.marketingvox.com 19/10/2006www.marketingvox.com

40. Blog Search With growing popularity – particularly amongst Generation Y – is the WEBLOG, or ‘blogging’, contextual targeting becomes increasing relevant, where we can depict communities with a common interest. Marketing responses may also be identified through Blog searching tools.

41. However ……

42. Search Marketing Is Not Easy! Advertising in PPC Search can be a very daunting task:  The average company will have a list of over 17k individual keywords that they are bidding on. Many have tens of thousands.  To get maximum exposure, an advertiser must run on all of the major search networks (Google, Yahoo! & MSN)  The bid landscape, and therefore and advertisers position in paid listings changes constantly  Imagine trying to manually manage: Tens of thousands of keywords for multiple clients Intensely competitive and changing bid landscape Global and domestic campaigns across multiple search engines Maintaining control over and maximizing your ROI

43.  eb.search is partnered with the world’s first, fully integrated search engine campaign management system – BidBuddy  Robust, proven technology with 6 years of development  $250mm of PPC business in 2006  98% client retention rate  Tried and true, world-class SEM technology solution is now an integrated part of Eyeblaster  Confidence in technology, support and service  Designed to deliver you maximum traffic volumes while ensuring that you get the best value from your budget  Fully integrated features from keyword research to budgetary reporting of results to provide you with the right volumes at the optimum value eb.search Overview World-leading SEM Technology Partnership eb.search and BidBuddy

44.  First to market in 1999, the BidBuddy suite is a robust and proven Search campaign management and comprehensive reporting suite  EB.Search uses officially-approved Search Engine APIs to gather cost data, including Google, Yahoo & MSN  EB.Search has a proprietary redirect tracking system ensuring near to 100% data accuracy  EB.Search actually changes bid-prices reducing costs by up to 30% and it can close-the-loop by managing to specific CPA or ROAS targets eb.search Overview Leading Edge Technology

45. eb.search Overview Used By Top Marketers World-wide

46.  Comprehensive live bid landscape with API connections to Yahoo!, Google and MSN  Keyword de-duplication, Thesaurus, misspelling suggestions and 2 nd stage interrogation  Fully-automated, non-stop optimization of budget in line with CPA and ROI targets  ACM integration provides:  Tracking and sales reporting de-duplication  Path to conversion visibility across display and search  Greater understanding of the interplay between search and display >>> better optimization Introduction Key advantages

47.  Advanced keyword research tool  Find more specifically relevant, less expensive keywords  Efficiently expand targeting and reach, lower CPA, greater ROI  Streamlines keyword research process  Weighted click optimization and reporting  Better understand the relative value of keywords in user conversion path  Superior visibility allows more effective campaign management  Assign greater value to keywords in conversion path  Ability to add offline sales data  Gain a complete picture of true conversion of activity  More accurate measurement of CPA and ROI eb.search Overview Secret Weapons Competitive Advantages

48.  On site training and account set-up  Account manager assigned for day-to-day support  Officially approved API connections to Google, Yahoo! & MSN  Proprietary redirect tracking system provides near 100% data accuracy  98% system up-time, 24/7/365 monitoring  Configurable for multi-level security – control access as required  Integrate with 3 rd Party Databases  Zero Client Install, browser based  Can be customized & white labelled to carry agency brand eb.search Overview Nuts & Bolts System & Support

49.  Centralized, comprehensive, “at a glance” visibility into all live campaigns, competitive bid landscapes  Allows for quick, easy decision making and efficient use of time  Unique features providing greater control and visibility  Gain competitive advantage with respect to campaign efficiency through keyword research tool, weighted click feature, ability to append off-line sales data and day parting  Unique % of spend vs. CPC cost structure  Even distribution of cost across keywords, bid rates and campaign budget  Less expensive, more robust eb.search Overview Bottom-line advantages Total Control 24-7-365

50. eb.search Overview Better Results Benefits across the board  Save Time Manage keywords, bids and reports across all search engines in one place  Greater ROI Automate bid management to reach CPA targets  Smarter Decisions At-a-glance view of competitive landscape and granular control  Proven, Reliable and Scaleable PPC management for major brands globally since 1999  Comprehensive Visibility Reporting & tracking across engines and across display + search  Save $ Highly competitive, predictable cost structure further increasing ROI

51.  eb.search eliminates the complexities of search bid management by providing solutions to manage multiple campaigns across geographical markets, for all the major engines in one easy-to-use interface  Simple and user friendly keyword bid management  Powerful keyword research tool  ROI Tracking, automatic optimization and reporting  Stand-alone or integrated with Eyeblaster ACM display ad server Introduction Key features

52. The Right Technology for Success One-stop shop Our proprietary EB.Search Suite provides a one-stop shop for all aspects of paid search marketing

53.  The first Pay-Per-Click (PPC) search management service in the world and the first to be approved, licensed and accredited by all major global search engines  EB.Search PPC bid management is designed to deliver you maximum traffic volumes whilst ensuring that you get the best value from your budget  Our system manages the whole process from keyword research through to budgetary reporting of results to provide you with the right volumes at the optimum value Benefit: fully-functional strategic management of all search engines campaigns from a single interface, streamlining processes and enabling superior optimisation eb.search PPC

54. An example of EB.Search PPC, showing multiple strategies for multiple search engines in a single interface eb.search PPC

55.  Tracks the effectiveness of all online marketing campaigns.  Provides comprehensive real-time ROI tracking with cost per sale analysis by provider, referrer and keyword  Enables you to assess the cost and performance of each campaign and so adapt your online marketing strategies and budget accordingly  Full access and visibility of your campaign online Benefit: you gain 20:20 vision of your campaign to enable you to make the right decisions and act on them to maximise performance against your objectives. eb.search ROI

56. An example of EB.Search ROI showing Keyword-Specific ROI & sales data eb.search ROI

57.  The most advanced real-time Cost Per Acquisition (CPA) management solution in the industry  Enables you to:  continually calculate costs  immediately adjust target spending  manage campaign budgets and benefit from a highly controlled marketing spend  Only effective way to manage thousands of keywords across all the engine Benefit: fully-automated non-stop optimisation of your advertising spend - the most effective ROAS and budget management system available. eb.search CPA

58. Keyword Research Utilizing search term suggestion tools

59. Weighted Clicks Track and assign value to multiple clicks leading up to a transaction

60. Referrer report Visibility in traffic origin Identification of potential fraudulent clicks

61.  EB.Search is a zero client installation – no software is needed  EB.Search can be customised and white labelled  EB.Search is configurable for multi level security access  EB.Search can be fully integrated with 3 rd party data systems for deeper ROAS analysis  EB.Search is integrated with Eyeblaster ACM for cross media campaign management, analysis & optimisation. USP’s Flexible and Fully Integrated

62. USP’s Heritage and Resources  6 years and over 120,000 hours of development in conjunction with The Search works; Europe’s largest and best search agency.  26 Full Time Staff with over 100 years of development experience.  Capacity For Growth ; our management team have worked at businesses as diverse as Yahoo!, Microsoft, Foviance, Mindshare, Air Miles and Securicor  Search Technology Built For Intermediary Businesses. – Our Tools have been built by search specialists for search specialists

63. USP’s Client Services  Of significant value to our clients throughout the world is our Client Services team, available on site or remotely for training, implementation, consultancy & support services.  Each eb.search account will have a dedicated local Account Manager available 9am to 6pm.  Second Tier support centre is staffed with people with agency experience – we offer strategic as well and technical advice & support.  Streamlined process minimises administrative work for the client, a significant differentiator from competitors.

64.  Tracking and Sales de-duplication of PPC and Display advertising.  Unified tracking Pixel for post click activity ( only one tag shared by both systems).  Data analysis integration (better understanding of the relation between PPC campaigns and display campaigns => optimisation improved). Benefit: single platform to combine the processes of both search and display campaigns, enabling marketers to easily and effectively manage their digital marketing needs across the digital landscape. USP’s Integration with ACM

65. Thank You!