1. LOGO

2. Instructions Choose a company you would like to define the identity of. Here are some suggestions:  Starbucks  Vans  Hershey's  McDonalds  IBM  Microsoft  Google  Yahoo  Disney  Hewlett-Packard  Mercedes Benz  Gillette  Honda  Samsung  Apple  American Express  Pepsi  Nescafe  Nike  Sony  KFC  Adidas  Avon  Rolex  Hyundai  Kleenex  Harley-Davidson  Porsche  Gap  Pizza Hut  Ferrari  Shell  Burger King  Visa  Adobe  Lexus  Armani  Wrigley  Colgate  MTV  Xerox  Volkswagen

3. Answer the following questions What is the company brand (what is their overall image, what personality do they portray)?

4. Answer the following questions Who is their target audience (who are they selling their products mainly too: parents, adults, teens, seniors, girls, boys, skaters, athletes, etc.)?

5. Answer the following questions How is the company’s identity/brand relevant to the target market?

6. Answer the following questions How does the company differentiate themselves from other companies?

7. Answer the following questions Do the company’s materials have unity? Why or why not?

8. Answer the following questions How does the logo represent the company? What are the company’s colors, images and fonts that help define them?

9. Examples of Visual Identity Find the following visual identity pieces for the company:  Logo  Example of Business Card, Stationery and/or Envelope  Example of an Advertising Piece from the company (ad, brochure, flyer, website)  Example of Packaging, Apparel Design, or Signage (CD, cups, pens, bottles, key chains, coffee mugs, signs, shirts, hats, etc.)