0. Better App Marketing ROI through Unified Creative and Media
Sid Bhatt
CEO & Co-Founder

1. Performance Measurement
Most effective performance metric: Return on Investment (ROI)
CPI only measures a portion of the performance
ROI provides true value of overall campaign performance
Achieve greater ROI by increasing:
User targeting accuracy
User retention
Lifetime value (LTV) users
In-app purchases

2. Key Mobile Advertising Trends
Optimal MEDIA placement ensures your ad will reach the right target audience.
Rich CREATIVE ensures that ad impressions count by engaging users to interact with the ad.

3. Unification of Creative & Media Optimization
Optimizes for both creative and media aspects of the ad through:
Multivariate Creative
Programmatic Media

4. Dynamic Creative Optimization
64 Combinations
Multivariate Creative: Creative variants testing on autopilot
Capable of testing thousands of creative variants
Dynamically generate several combinations of variants
Faster identification of optimal creative combination based on user preference

5. Media Optimization Programmatic Media: Automated media buying
Utilizes insights from big data analytics to develop best target user model
Define targeting RTB rules for ad serving through robust infrastructure
Eliminate guesswork, manual media selection and negotiation process
Automatically select when and where an ad should be published to achieve maximum impact

6. Campaign Insights Multivariate Campaign Insights
Utilizing the multivariate framework, Aarki selected creative that target higher quality users and helped an app reached their ROI goal within 7 days.
Programmatic Campaign Insights
Utilizing programmatic media, Aarki selected an ideal list publishers that best matched the app’s target user profile, driving up an app’s conversion rate by more than 250%

7. Campaign Insights Unified Optimization Campaign Insights:
Aarki utilized multivariate framework and programmatic media to identify optimal creative variants and ideal publishers for the ad’s target audience.
Result: Aarki delivered higher volume of LTV users with higher retention rate to the app.

8. Unified Optimization
Dynamic creative and media optimization enables Aarki to deliver extra value to app marketing campaigns by:
Targeting the right audience
Increasing user retention rate
Delivering high volume of quality users
Optimizing for in-app purchases

9. Unified Optimization
The holistic approach drives app marketing campaign optimization, resulting in better overall ad performance and greater ROI.

10. the aarki effect Transform your mobile app marketing today.
abstract noun | the aark·i ef·fect | \thē är-kē i-’fekt\
1. greater return on investment
2. unification of creative optimization and programmatic media
3. ad performance optimization using machine learning
SILICON VALLEY • NEW YORK • BEIJING • TOKYO • MANILA • YEREVAN
| | @aarkimobile