1. Business Essentials for New Businesses Tony Brassell | Startup Guernsey

2. Key Points we’ll discuss today The Idea Planning and Research How to Register your business Insurance Banking and Accounts How to get Customers

3. What’s the Big Idea?  What is the Motivation?  What will be your Unique Selling Point (USP)?  Why will people buy your product or use your service?  Have you any prior experience?  How committed are you to the project?  Are you driven to be your own boss?  Do you understand the responsibility you are taking on?

4. Planning and Research  What are your personal circumstances, can you afford to fail?  Do you have a core skill which will help you with the business?  What is your competition?  Do you need any permits or permissions to do this?  Do you have an exclusion clause in your current Contract of Employment?  How much will it cost – do you need funds?  Location, Location, Location  Is there enough business out there to get the required share of the market?  How much do you need to make each month to succeed?

5. How to Register your Business  Limited Companies  Partnerships  Sole Trader Which is the best for your business and what are the advantages and disadvantages of each business type.

6. Insurance  What are the key risks?  What types of Insurance will I need?  Can I afford it?  Can I afford not to have it?

7. Banking and Accounting  Why do I need a Bank Account?  How do I keep my records?  Accountant v Bookkeeper?  Accounting systems  Tax and Social Security

8. How to get Customers  Marketing  Website  Facebook  Twitter/Instagram/Linkedin  Advertising  Word of Mouth

9. Thank you for Listening  Any Questions? Tony Brassell, Advisor and General Manager Email: tony@startup.gg Tel: 710043 Mobile: 07781 131729