1. Putting the Author at the Heart of the Campaign Jaz Lacey-Campbell, Publicity Manager Vicki Watson, Head of Marketing

2. ‘I think it is a small masterpiece. It might even save lives.’ JOANNA LUMLEY ‘Brilliant…should be on prescription’ REV. RICHARD COLES ‘A really great read and essential to our collective well-being’ JO BRAND ‘Maybe the most important book I’ve read this year’ SIMON MAYO ‘Touching, funny, thought-provoking, with a huge heart’ S J WATSON ‘Full of wisdoms and warmth’ NATHAN FILER ‘Wise, funny, affirming and redemptive’ JOANNE HARRIS

3. TALKING ABOUT DEPRESSION

4. WORKING WITH A CHARITY PARTNER

5. SENSITIVITY & SUPPORT

6. 500 proofs to press, booksellers and advocates 1 st serial & interview Observer New Review 2 nd serial Mail on Sunday YOU magazine Partnerships agreed with mental health charities Social media campaign from March to May Animations, audio excerpts, quotes and digital extracts shared with full support from mental health charities 2 nd TV interview - BBC Breakfast Press interviews - Radio 2 Simon Mayo - ITV Lorraine - Telegraph Men Radio 4 interview All in the Mind Broadcast interviews and broadsheet features reacting to news agenda UK events tour 20 cities in 3 months Consumer engagement campaign www.reasonstostayalive.co.uk Back page advert in Guardian Review OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN Promoted posts through Facebook and Youtube advertising for animations Reviews - Red Magazine - Daily Express Reviews - Sunday Times - Sunday Express - Daily Mail Launch at Foyles filmed for first podcast event Hay Borders Harrogate Curious Arts Latitude Port Eliot Edinburgh Cheltenham Southbank Isle of Wight Plymouth Dundee Press interviews - BBC 2 Edinburgh Nights - Radio 2 Simon Mayo Video created from consumer content for release on World Mental Health Day Festivals Paperback publication - Daily Mail serial - Telegraph interview - Guardian written piece RUNNING A YEAR LONG CAMPAIGN Mental Health Awareness Week London Underground 4-sheet campaign

7. Thank you Jaz Lacey-Campbell, Publicity Manager Vicki Watson, Head of Marketing