1. Brand strategy A brand is more than logo, name or slogan — it’s the entire experience your prospects and the customers who have with your company, product or service. Your brand strategy defines what you stand for and a promise you make to your customers. A logo and slogan are just key elements that make impressions on your brand. Branding is necessary for products and the services you offer to huge consumer market. Brand helps you to stand up from you competition. An effective brand strategy gives you a specific position in increasingly competitive markets. A brand is a promise to customer for their expectations for product. It says how much they expect from your product, how much they love your product. And it differentiates you from your competitors. An effective brand strategy gives you a major scale in increasingly competitive markets. A brand strategy is how, what and to whom you plan to communicate and deliver your brand messages. How you advertise your product is part of your brand strategy. Your product distribution channels are also a part of your brand strategy. How you study the market, the needs of your customer are also a part of your Brand Strategy. To get more success an organization should have a perfect strategy. For a perfect Brand strategy an organization have study below things.  Need to search the market  Need to know customer’s demand  Quality of product and service should be the best.  What are the benefits and features of your products or services?  What do your customers already think of your company?  What more you should give to the customers. Successful brand strategy creates “brand equity”. This means the amount of money that customers are paying is just because it’s your brand’s product. In addition to generating revenue, brand equity makes your company more valuable among all other. There is a link between a successful business and strong branding. Branding is a heart of the business. Branding strategy helps you know your stand in market. A branding strategy helps establish a product within the market and to build a unique brand that will grow in a saturated marketplace. Below are commonly used branding strategies:market Company Name: Sometimes a company name itself becomes a brand. And the ranges of products they deliver are famous in customer just because of the company name.

2. Attitude Branding Brands whose value comes in first choice while purchasing products. The prize of that product becomes secondary thing are said to be "identity brands.” Some brands have such a strong identity that they became "iconic brands". Brand Extension Many fashion and designer companies, fragrances, shoes, vehicles, furniture, and hotels have its own value in market. Actually the product is not different than that which are already in the market, except it has a brand name marking. For more detail please visit pixlgraphx.com or call us 201-553-1200pixlgraphx.com