1. STATISTICAL ANALYSIS ON FRAGRANCE MARKET

2. What are deodorants? Deodorants are substances applied to the body to affect body odor caused by bacterial growth and the smell associated with bacterial breakdown of perspiration in armpits, feet and other areas of the body. A subgroup of deodorants, antiperspirants, affect odor as well as prevent sweating by affecting sweat glands. A few leading brands for deodorants in the current market are -Axe -Adidas -Nike -Set wet zatak

3. Company description  Axe - (or Lynx in the UK, Ireland, New Zealand, Australia, and China) is a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males. The scents range from popular scents to the least common scent called lemon-lime.  ZATAK DEODRANT - Paras Pharma has been promoting its deo brand Zatak aggressively during the last two years. Its campaign featuring foreign models have been popular among the target segments.  ADIDAS – A name that stands for competence in all sectors of sport around the globe.

4. MARKET RESEARCH OBJECTIVE: -To study the consumer behavior (Male) towards deodorants -To study the consumer behavior (Male) towards a few leading brands in the market DEMOGRAHIC: URBAN SAMPLING UNIT: YOUNGSTER AND COLLEGE STUDENTS SAMPLING SIZE:50 SURVEY METHOD: DATA COLLECTION RATING METHOD

5. Some Definitions Mean - The mean is the average of all numbers. Mode - The mode is the number that is repeated most often. Median - The median is the middle number. Standard Deviation - It is a measure of how much spread or variability is present in the sample.

6. Skewness - The measure of skewness indicates the difference between the manner in which observations are distributed as compared to normal distribution. Correlation Analysis : Co-relation analysis is defined as analysis of co- variation of 2 or more variables. If the 2 quantities vary in such a way that movement of 1 is accompanied by the movement in another. These quantities are said to be co-related. Some Definitions

7. Analysis Mean,median,mode,standard deviation and skewness: Q1. What age group do you fall into? 18-20 20-22 22-24 24-26 Class interval (age) Frequen cy (f) Mid point (x) (fx) Cumulati ve frequency 18-20519955-55 20-22312165136000 22-2492320745199 24-265251255021020 10781434

8. mean= (∑fx)/n = 1078/50 = 21.56 n/2 = 50/2=25 median=l_1+ [n/2- P.C.F]/f*i = 20+ (25-5)/32*2 =21.29 mode=l+ [∆_1/(∆_1+∆_2 )]*i =20+ [(31-5)/((31-5)+(31-9) )]*2 = 21.08

9. standard deviation (σ)= √((∑ 〖 fd 〗 ^2 )/n-((∑fd)/n)^2 )*i = √(34/50-(14/50)^2 )*2 = 1.5512 skkewness S_((KP)=) (mean-mode)/σ = (21.56-21.08)/1.5512 = 0.3094

10. 2. How often you change your deodorant? o0 - 1 months o1 - 2 months o2 - 3 months o3 - 4 months class intervalsFrequency (f)Mid point (x)(fx) Cumulative frequency 0-1160.5816 1-2201.53036 2-372.517.543 3-473.524.550 80 mean= (∑fx)/n =80/50 =1.6 median=l_1+ [n/2- P.C.F]/f*i = 1+[(25-16)/20]*1 =1.45

11. 3. What is the role of deodorants in maintaining personal care? From the above graph we can infer that people use deodorants mostly for preventing body odors, and around use it as a confidence booster.

12. 4.Which of the brands are easily available at the stores? As per the found statistics we find that the availability of Axe and Adidas deodorants is easy in the stores. Rather than Nike or set wet zatak.

13. 5.Which deodorant brand do you normally use from the given brands?  Adidas  Axe  Nike  Set wet zatak

14. 6.Which brands advertisement appeals to you the most?  Adidas  Nike  Axe  Set wet zatak From the statistics found we can see that more then 3/4 of the sample says that the advertisement of AXE is more appealing. As the brands like adidas and nike advertise for their sportswear more and not for their body care products the awareness about their deodorant adds are very low.

15. 6.How do you get to know about the new varieties in the deodorants in the market?  Outdoor hording  Sales promotion  Friends  Print media  T.V ads

16. 7.If you had to switch your deodorant brand then which brand would u prefer from?  Axe  Adidas  Nike  Set wet zatak On asking about their switching in brands most of the people opted for AXE, and if we go to see as per the previous questions AXE users are high and on asking them for switching over they opted for Adidas rather then Nike or set wet zatak

17. 10. Rank the following brands in from 1-4 Brand name Brand awareness PriceYour preferenceAnti perspirantVariety Axe Adidas Nike Set wet zatak

18. Brand Awareness Variety Preference Price Anti perspirant

19. YearSalesAdvertising 20114220306 2010110080 2009108075 2008109076 200792069 20063454270 200589073 200486070 200374054 20023140210 Sales v/s Advertising of AXE (Rupees in Crores)

20. Correlation Analysis: Co-relation analysis is defined as analysis of co-variation of 2 or more variables. If the 2 quantities vary in such a way that movement of 1 is accompanied by the movement in another. These quantities are said to be co-related. Karl Pearson’s co-efficient of correlation: r= ∑xy √∑x^2 ∑y^2

21. Serial number XY Dx = X- A Dy = Y- A Dx 2 Dy 2 Dx Dy 1422030633002371089000056169782100 211008018011324001211980 310807516062560036960 4109076170728900491190 59206900000 634542702534201642115640401509334 789073-30490016-120 886070-60136001-60 974054-180-15324002252700 1031402102220141492840019881313020  x = 17494  y = 1283  Dx =8294  Dy =593  Dx 2 = 22363356  Dy 2 =116899  DxDy =1611104 Assumed mean1 = 920 Assumed mean 2 = 69

22. Since the co-relation is very close to 1, there is a strong positive correlation between sales and advertising.

23. Thank you