1. Example A

2. Example B

3. Example C “I am a husband, a father, and a taxpayer. I’ve served faithfully for twenty years on the school board. I deserve your vote.”

4. Example D “I’m not a doctor but I play one on TV” (1960’s TV commercial for Excedrin).

5. Example E People—crippled or not—wince at the word “cripple,” as they do not at “handicapped” or “disabled.” Perhaps I want them to wince. I want them to see me as a tough customer, one to whom the fates/gods/viruses have not been kind, but who can face the brutal truth of her existence squarely. As a cripple, I swagger. —Nancy Mairs, “On Being a Cripple”

6. Example F

7. Example G

8. Example H “Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery…we also have a video of the suspect breaking in. The case could not be more open and shut.”

9. Example I “Crafty men condemn studies, simple men admire them, and wise men use them; for they teach not their own use; but that is wisdom without them, and above them, won by observation.” ---Francis Bacon

10. Example J We don’t have single-sex toilets at home, and we don’t need them at the office. Then there’s also the small question of efficiency. I see my male colleagues waiting in line to use the men’s room, when the women’s toilet is unoccupied. Which is precisely why Delta Airlines doesn’t label those two bathrooms at the back of the plane as being solely for men and women. It just wouldn’t fly.

11. Example K

12. Example L

13. Example M We shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrender. —Winston Churchill, speech to the House of Commons, June 4, 1940

14. Example N “If we do not leave this place soon, we will end up yelling for help. We do not see anyone to help us here. So, leave this place and live.”

15. Example O "My mother died of cancer when I was twelve. I saw her pain and suffering which is why I want to support cancer research."

16. Constructive Response Template _____ uses the rhetorical appeals of ______ in his/her (genre) to reveal that (theme)_________. (Example transition)_____ uses (name the appeal)___ when he says “(supporting detail from ad or text evidence/quote)” because (explain how you know this is the appeal based off of the supporting detail/text evidence (internal citation). The use of (name the appeal), develops the message because ____________. According to human nature, _____________________________. (More info transition)_____ uses (name the appeal)___ when he says “(supporting detail from ad or text evidence/quote)” because (explain how you know this is the appeal based off of the supporting detail/text evidence (internal citation). The use of (name the appeal), develops the message because ____________. According to human nature, _____________________________. As one can see, the use of (name of appeal) effectively portrays (reword the message).