2. To recognise how branding can influence our spending choices Compare one product against another in terms of its taste, appearance and packaging etc. and make a ‘best value’ judgement

3. Guess the brand?

4. Branding Quiz Match the brands with the correct sentence 1.From the Latin word meaning ‘snow-white’ 2. Named after an African Gazelle 3. Originally a foreign family name 4. Named after the Greek goddess of Victory 5. The family names of two men who started the business 6. The position of the product in relation to the others it had made 7. From the first letters of a famous slogan associated with it Toyota Nivea Bisto Gravy Reebok Chanel No 5 Rolls Royce Nike Nivea Reebok Toyota Nike Rolls Royce Chanel No 5 Bisto - B rowns, S easons and T hickens all in O ne

5. Branding What other brands can you think of? Why do you think companies want people to recognise brands? Are brands important to you and why?

6. Favourite brands What’s your favourite brand? Why are we so influenced by branding and marketing? Clothes Food (Eating In) Food (Eating Out)

7. Product comparison What do you want to know before you buy? Price Brand How long will it keep Weight/quantity How do you use it Ingredients/materials What does it taste like Usability/functionality Where was it made Recyclable

8. Spending choices In order to make good spending choices we need information…  Price  Make  Ingredients  Appearance  Taste  Quantity  Product reliability  Guarantee  Other makes available  How does it compare with other products  Functionality  After care Well known brands may not always be the best value for money - but we may be seduced by the advertising !

9. Product test  Compare the two products you’ve been given - you’ll need to examine the packet/packaging in detail and then use the sheet to record your answers.  The proof of the pudding is in the eating (or so they say!), so now taste or use each product, can you guess which is which? Again use the sheet to record your answers and explain which product you would buy and why.

10. The taste test results Who guessed correctly? Does the cheapest price always represent best value? If no-one likes the cheapest product, or it won’t last for very long is it really value for money? Are you prepared to pay more for a branded name product? Why?

11. Spending choices Create a mind map which explains the key ideas from today’s lesson – here are some ideas to help you… Does cheapest always mean best value? Are branded products always the best? Name some different brands Why do companies want people to recognise their products? What do we want to know about products before we buy? Branding and spending choices…