1. Service Providers & Metrics: Feed your Customers Matt Toback

2. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM No Pitch Presentation Policy Please help us produce more relevant content in the future by rating this session using our event app! Each presenter signs a speaker agreement certifying that their presentation will be educational and not a sales pitch. Attendees have a right to report speakers not adhering to the policy.

3. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Who What When Where Why How

4. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Who What When Where Why How

5. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Who am I?  Voxel dot Net, Ubersmith  Software driven hosting  Web scale customers that were writing automation around our services

6. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Who am I? Then we sold. Now what?

8. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Kidding.  Started a boutique agency  Worked with as many smart people as I could, doing interesting things.  Learned new things.  Enter raintank.

9. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM raintank.  The company behind Grafana.

12. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM  The company behind Grafana.  Work with same kind of clients.

13. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM raintank.  The company behind Grafana.  Work with same kind of clients.  Metrics, metrics, metrics.

15. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Who What When Where Why How

16. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Metrics

17. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Back in my day…  Every 5 minutes.  Whatever you could SNMP walk.  Send it to RRD

20. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM But what if I want to  Plot Bees and Beads as independent series?  Graph current week against last week?  Add a stacked bar chart?  Smooth for seasonality?

24. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Wait, but what metrics?

25. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Four Golden Signals  Latency  Traffic  Errors  Saturation (Utilization)

26. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Who What When Where Why How

28. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM How do you collect it?

29. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Open Source Collectors  collectd  statsd  Intel Snap  Telegraf  nodeExporter

30. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Intel Snap Apache CEPH Cinder CPU DBI Df Disk Docker Elasticsearch Etcd Ethtool Facter Glance HAProxy HEKA Interface Iostat Keystone Load Meminfo Mesos MySQL Neutron NFS Client NodeManager Nova OSv PCM Perfevents Processes PSUtil RabbitMQ SMART Swap Users Movingaverage Graphite InfluxDB HANA Kafka KairosDB OpenFOAM OpenTSDB PostgeSQL Riemann

31. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM How do I store it?

32. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Time Series Databases

33. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM How do I see it?

34. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Who What When Where Why How

35. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Hosting today

36. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Hosting today

37. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM

38. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Get started…  Start internally  What gets measured, gets managed  You can be measuring so much more

39. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM But think bigger  Your customers are becoming more sophisticated.  Expectations are growing.

41. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Meet them there  Cultural shift happening. Tech teams are critical to the business.  How can you continue to empower and elevate them?

42. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Warning… The following slides contain bold, irrational requests with no concern for feasibility.

43. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Where are the opportunities?  What are your customers counting on you for?  What information are you the source of truth?  Why are they logging into your portal?  What are you already storing?

44. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Colocation

45. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Colocation  Bandwidth  Badge Swipes in a facility  CRAC Units  Circuit Usage per Rack  PDU Usage (Managed Colo)

46. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Bare Metal & Cloud

47. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Bare Metal & Cloud  Host level details are already being stored by your clients.  Bandwidth  Historical billing info, count of instances over time

48. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Wait, but what about…  SLAs?  Exposing too much data? It’s inevitable.

49. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Service Providers

50. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Example: DNS Services Monitors and Zones (Queries per second)

51. (NS1)

52. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Example: VOIP Devices Online and Active Calls

53. (Voxter)

54. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Example: Network Network Flow Data: Top Talkers

55. (Kentik)

56. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM All together now

57. [Dashboard forthcoming]

58. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Who What When Where Why How

59. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Now. (I lied about the future)

60. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Find your audience  Start talking to users, internal or external.  Identify power users.  Identify competitive differentiators in your data.

61. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Start building  Lean on Open Source Software.  Don’t get caught up on long research periods.  In a weekend, you can have a proof of concept. Graphs talk.

62. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Who What When Where Why How

64. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Why? We do it for our sanity. And we do it because it’s good for business.

65. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Our sanity, internally  Optimize for 3AM  Context is king.  The more good data you can have, the clearer the picture is.  Less time spent firefighting is more time focusing on the important things.

66. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Good business, externally  Become stickier.  Deepen the relationship as a tech partner.  Understand that you’re part of a whole.

67. THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Thanks. grafana.org raintank.io @atlantically