2. Advertising By Sammy Mintzer, Julie Moore, Tyler St. John, Blake Antal

3. What is Advertising? ❧ Advertising is positioning and creating brands and persuading consumers to buy them through messages in mass media ❧ The clothes you wear, the cars you drive, and the food and drinks you consume are all brands which are promoted through advertising

4. Four Major Divisions ❧ Account management ❧ Creative ❧ Market research ❧ Media

5. Skills Needed in Advertising ❧ Creativity ❧ Excellent written and oral communication ❧ Teamwork ❧ Design ❧ Motivation ❧ Analytical ❧ Good sense of humor ❧ Knowledge of popular culture/news/media

6. Timeline for Entry Network Join Marketing/ Advertising Club Info Sessions Full Time Interviews Intership Interviews Internship Interviews Summer Internship *from OPCD website

7. Industry Forecasts Employment of advertising sales agents is projected to show little or no change from 2012 to 2022. Declines in advertising activity in print newspapers will be offset by increases in Internet and television advertising sales. (Bureau of Labor Statistics)

8. Education for Entry -General Requirements: BA in Advertising or Marketing -Career in Copywriting: BA in Communications, Journalism, or English -Other Potentials: Major in Art or Graphic design http://work.chron.com/advertising-career-requirements

9. Professional Expectations -C-Creativity Creating ads and logos that differentiate your company -W-Writing Skills Strong headlines and slogans that get consumer attention -M-Management Skills Ability to hire, train and motivate employees

10. Job Titles and functions ❧ Advertising and Promotions Manager- Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, or coupons, to create extra interest in the purchase of a product or service ❧ Advertising Sales Agent- Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the internet. Persuade retailers to use sales promotion display items. From O*NET OnLine

11. Responsibilities Advertising and Promotions Manager ●Plan and prepare advertising and promotional material to increase sales of products or services ○working with customers, company officials, sales departments and advertising agencies ●Gather and organize information to plan ad campaigns ●Prepare budgets and submit estimates for program costs as part of campaign plan development ●Prepare and negotiate advertising and sales contracts From O*NET OnLine

12. Responsibilities Advertising Sales Agent ●E●Explain to customers how different types of advertising will help promote their products or services ●P●Provide clients with estimates of advertising costs ●L●Locate and contact clients to offer advertising services ●P●Prepare and deliver sales pitches ●P●Prepare promotional plans, sales literature, media kits, and sales contracts

13. Leading Advertising Agencies Wieden + Kennedy Office- from BusinessWeek

14. Wieden + Kennedy ●Nike- Just Do It ●ESPN- This is SportsCenter ●Old Spice- The man your man could smell like

15. Droga5 UNICEF Tap Project UnderArmour - I WILL WHAT I WANT

16. Grey Global Group Presidential Politics DirecTV

17. Wake Forest Connections *from LinkedIn.com

19. Informational Interview ●Several phone calls with clients every day ●Tracking media to detect trends ●Fast-paced office atmosphere ●Did not attend graduate school ○Potentially beneficial; not necessary

20. “I’m tired at the end of every day, but I always feel like I’ve accomplished something important.” Informational Interview -Amanda Ackerman (Assistant Account Executive)

21. DeaconSource Job Opportunities in Advertising

22. In Conclusion... ●Advertising is the promotion of brands to encourage consumers to buy products ●Advertising is shifting to digital media and product placements (especially in TV programs) ●There are many different responsibilities within advertising ●Several Wake Forest alumni are in this industry