1. 1. PROMOTIONAL MIX: A Brief Overview  Marketing is MORE than getting attention.

2. 2. ESTABLISH CORE STANDARDS  Use a uniform name and logo.  Use a uniform typeface.  Use a uniform color scheme.  Use a uniform message.

3. 3. SET UP COMMON CONNECTIONS  Establish a common company address and phone number.  Set up a company website, e-mail, and social media.  Register Trade Names.  Prepare proper signage.

4. 4. VITAL PROMOTIONAL ITEMS  Business cards.  Postcards, Brochures, Handouts, Fliers, etc…  Other Giveaway Items.

5. 5. CONSISTENT CUSTOMER SERVICE  In person.  On the phone.  Online.  Build a rapport.

6. 6. MAKE PLANS  Make long-term plans.  Prepare ahead of time.  Understand your seasons.  Review and adjust the plan.

7. 7. CONVENTIONAL ADVERTISING  Print – Newspapers & Magazines.  Mail – Fliers, Postcards, Mailers.  Broadcast – Radio & TV.  Online – Websites, Blogs, Social Media.

8. 8. PUBLIC RELATIONS & PUBLICITY  Social Media.  Press Releases.  Donations.  Business After Hours.

9. 9. SAVVY SALES PROMOTIONS  Special Seasonal Sales.  Birthday Specials.  Coupons.  Guerrilla Marketing.

10. 10. WHAT ELSE?  Keep up with trends.  Don’t invest everything in one strategy.  Product Placement / Endorsements  Take advantage of matching funds.  Think outside the box.

11. 11. BACK UP YOUR MARKETING  Questions?

12. 12. BIBLIOGRAPHY & KEY SOURCES:  Ginger, E.M. Branding With Type, California, Adobe Press, 1995  The Chartered Institute for Marketing, How to achieve an effective promotional mix, 2009 http://www.cim.co.uk/files/promotionalmix.pdf  Currie, Marla, eHow, Theories on the Promotional Mix http://www.ehow.com/info_8340520_theories-promotional-mix.html Suttle, Rick, eHow, Elements of Promotional Mix http://www.ehow.com/info_7743387_elements-promotional-mix.html And affiliated web pages on the site.  amplify, Summer 2015, 4Imprint http://info.4imprint.com/wp-content/uploads/Amplify_Summer2015_Interactive.pdf?2b021e  Traxler, Dale, Tips for a Successful Seasonal Marketing Campaign, Practical Ecommerce, August 9, 2012 http://www.practicalecommerce.com/articles/3690-Tips-for-a-Successful-Seasonal-Marketing-Campaign  Brown, Roy T. - Promotion and Promotional Mix – http://lam09.weebly.com/index.html  Lombardo, Jennifer - The Promotional Mix: Target Markets, Buying Decisions & More – Study.com 2003-2015 http://study.com/academy/lesson/the-promotional-mix-target-markets-buying-decisions-more.html  And 20+ years of real life experience, various seminars, and trying to keep up to date – http://www.jh603.com/resume/

13. 13. Graphics / Colors  Deskgallery Mega-Bundle, Arizona, Zedcor, / Dover Publications 1995 All images were modified for better presentation by John Hirtle using Photoshop.  Slide #9: “Space Invader” icons added to graphic were taken from Wikipedia entry https://en.wikipedia.org/wiki/File:Space_Invaders_Alie n.png https://en.wikipedia.org/wiki/File:Space_Invaders_Alie n.png  Morton, J.L. Color Matters http://www.colormatters.com