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Published byJulia Daniel Modified over 8 years ago
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Self-marketing Program for Today’s Professional
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Introductions
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Outcome for today’s session
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Setting up the foundation of a result-focused self-marketing campaign You will leave this session excited and thrilled to spearhead your own marketing campaign
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your past experiences
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What has been your experience in looking for work? How many jobs have you applied for in last months? What frustrates you about looking for work? Why do you think you’re unable to find work?
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Assumptions and Pre-conceived notions Action
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What assumptions ad beliefs do you have about finding work (in Australia)? How does these assumptions and beliefs are impacting you?
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Let’s make a positive spin to the assumptions and preconceived notions
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Assumption No 1 This is a bad economy, and there are no good jobs available This is a challenging economy, but there are plenty of well-paying jobs just waiting for me if I work smarter and harder than my competitors
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Assumption 3 It will take forever for me to find jo Armed with right tools and strategies, I can land a new job quickly
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Assumption 2 The job search is a painful and humiliating experience The job campaign will be enjoyable and character-building endeavour
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Assumption 4 My family and friends will look down at me because I don’t have a job; this is embarrassing and humiliating. With a confident and positive attitude, my family and friends will support my job transition efforts and will be a positive influence in landing my next job
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Assumption 5 I’ll never find another job that will pay me what I was earning before. I know my values, the results I can produce and the benefits I bring to new employer. This will position me to land a better-paying job in no time
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Assumption 6 I don’t have a written plan of action to get a job. I will just wing it If I fail to develop a written strategic action plan, I can expect to fail; so I will develop the best written plan possible to achieve my job goals
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Assumption 7 I hate networking. I will never get a good job because I don’t have strong network of contacts. I will enjoy the process of establishing a personal sales team, made up of people I know and new relationships, I will cultivate, who will assist me to land the perfect job
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Assumption 8 I can’t afford to spend money on getting a new job because I have no job. I can’t afford not to invest in getting a new job even if I have no job, because if I don’t invest in future, I many not have one.
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The world is changing as we speak
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Welcome to the new world of work
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World if flatter than you think
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Social Media is changing the way we communicate, exchange and distribute information
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Adaptability - Capable of adapting or of being adapted.
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You’re loyal to your skills and future
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Entrepreneurism is on rise
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Strong Relationships = Success
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You need to learn to market and sell yourself
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Success Mantra
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Ask & Accept
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Stay clear of negative people
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Pursue a personal project Sports/Health/Hobby
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Become uncomfortable at least once in a day
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You’re a professional – Think and Act like one
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Write your own
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Outline of the Program Session 1: Setting up the foundation of the program Session 2: Understanding YOU; SWOT Analysis Session 3: Australian Employment Market Session 4 & 5: Hidden Job Market – Strategies and Action Plan
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Session 1 Session 6 & 7: All about resume Session 8: Cover letter and selection criteria Session 9: Interview training – 12 th January (Group Session) Session 10& 11: Social Media & LinkedIn
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Today’s session?
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