1. How Life Extension Increased Ecommerce Sales Conversion Rates and New Customer Adds with PayPal Prepared by: Luis Fajardo Senior Director of Information Technology Life Extension Fermin Rodriguez Managing Director, Premier Group Session ID#: JDE-100420 @SmarterCommerce

2. Agenda ■Introduction to Life Extension ■WHAT are PayPal Payments? ■WHY we use PayPal Payments? ■HOW we deployed PayPal Payments with JD Edwards? ■Solution Overview and Demonstration ■Questions & Answers

3. Introduction to Life Extension

4. Life Extension ■An Information company ▪Founded in 1980 ▪Goal of founders Bill Faloon and Saul Kent: To make information previously available only to a select group of medical professionals available to everyone ▪Focused on educating the public ▪Emphasizing a proactive approach to health ■A Pioneer in the nutraceutical marketplace ▪A respected leader in the industry to whom others look for the next big thing before it becomes the next big thing ■An organization committed to Research ▪All Life Extension Foundation membership dues go directly into funding anti- aging research

5. Our Products and Services Products ■Vitamins ■Supplements ■Minerals Services ■Pioneering Research ■Health Advisory Services ■Blood Testing Services

6.  Supporting Product with Data  Extensive literature to support our data through:  Bi-monthly magazine, Life Extension  Website, www.lef.orgwww.lef.org  Health advisory hotline  Product flyers  All magazine articles and marketing materials are fully referenced  From peer reviewed studies, clinical trials, lab reports, etc.  If the information’s veracity and consistency can’t be confirmed, we won’t print it Our Products and Services

7. WHAT are PayPal Payments?

8. 8 PayPal Payments is a service that allows your customers to pay using a PayPal account instead of a credit card. ■Customers are presented with another payment options (PayPal) at checkout in addition to credit card or other payment types such as gift cards. During checkout, your customer chooses to pay for your product with PayPal Your customer logs in to their PayPal account or opens a new PayPal account and chooses a funding sources Your customer’s payment is sent securely to your PayPal Account 1 2 3 5 4 Payments are automatically authorized You can transfer your funds from your PayPal account to your bank account

9. WHAT are PayPal Payments? 9 With PayPal, customer can pay using funds in their PayPal balance, use a debit or credit card, or their bank account thereby not having to provide card information at website checkout. Choose from multiple funding sources PayPal Sends the money but never shares your financial information. The money goes to multiple destinations Credit or Debit Card Bank Account PayPal Balance Your PayPal Account People

10.  Customers can make PayPal payments purchases using:  Address billing and shipping data in JDE EnterpriseOne based on SmarterCommerce integration  Information that is already stored within their PayPal account and thus not entering billing, shipping, and credit card information WHAT is PayPal Payments?

11. WHY we use PayPal Payments?

12.  Increase sales by offering PayPal  LEF increased sales 10+% 12 months after adding PayPal to its www.lifeextension.com website  LEF has reduced cart abandonment-PayPal reassures new buyers who may be unfamiliar with LEF website  Provides built-in mobile checkout for our smartphone customers  Merchant fees to LEF are lower than credit card merchants in many cases WHY we use PayPal Payments?

13. HOW we deployed PayPal Payments with JD Edwards? Project Timetable Overview of PayPal Payment Process on www.lifeextension.com

14. PayPal Payments Project Timetable – 20 Days Go-Live-July 30, 2011 June, 2011 Software Evaluation July 16-20, 2011 PayPal Sandbox Setup SC PayPal Payments Setup and Configuration Software Decision June 30, 2011 Solution Prototyping and Testing Issue Resolution July 2-6, 2011 SmarterCommerce Software Installation July 23-27, 2011 SmarterCommerce PayPal Payments Implementation

15. Overview of PayPal Payment Process on www.lifeextension.com www.lifeextension.com

16. Begin Checkout Process after Shopping

17. Review & Submit Order with PayPal Payments

18. Login to PayPal Account to Authorize Payment

19. Confirm PayPal Account Funding Source & Pay American Express Card Ending in 6794

20. PayPal Payment Process & Returns to Website Order #75586887 is now paid and in JDE ready for processing

21. JD Edwards EnterpriseOne at SmarterTek with SmarterCommerce E-Commerce and PayPal Demonstration of Web Storefront, PayPal Payments and Product Catalog

22. Premier Group Profile Premier is a solutions provider with a 23+ year history of delivering business solutions in the U.S. and internationally, specializing in JD Edwards ERP solutions Network of offices and professionals United States- Miami, Florida International- United Kingdom, Latin America and Australia/New Zealand Oracle Gold Partner Software Developer of SmarterCommerce Unified Commerce Solutions Assisted over 225 customers worldwide Specialized in rapid deployment of SmarterCommerce based on integration with JD Edwards Over 300 JD Edwards projects across in broad range of industries including home builders, wholesale distributors, manufacturers and retailers Specialized in rapid deployment of SmarterCommerce based on integration with JD Edwards

23. Leading Companies are Choosing SmarterCommerce Over 100 JD Edwards Customers and Growing Consumer Products Distribution/Wholesale Construction/Housing Industrial/Manufacturing

24. SmarterCommerce Overview Unified Commerce for JD Edwards Ecommerce JD Edwards Ecommerce web store platform to deliver the ideal solution for all your organization’s B2B and B2C needs Ecommerce JD Edwards Ecommerce web store platform to deliver the ideal solution for all your organization’s B2B and B2C needs Retail Point of Sale (POS) Enabling retail commerce through JD Edwards integrated POS solutions Retail Point of Sale (POS) Enabling retail commerce through JD Edwards integrated POS solutions Call Center Management Transform all your contact centers into experience improvement hubs Call Center Management Transform all your contact centers into experience improvement hubs Payment Processing Deploy a world-class integrated payment platform to reach your customers with their preferred payment method Payment Processing Deploy a world-class integrated payment platform to reach your customers with their preferred payment method

25. Questions and Answers Life Extension Luis Fajardo, Senior Director of Information Technology +1.954.202.7758 lfajardo@lifeextension.com SmarterCommerce Team Fermin Rodriguez, Managing Director 305-567-3188 x229 fermin_rodriguez@premierway.com Alex Rodriguez, Senior Manager 484-356-1317 alex_rodriguez@premierway.com

26. Please complete the session evaluation We appreciate your feedback and insight Session ID# JDE-100420