1. Communicating your beliefs effectively

2.  People believe their first impressions.  Make Openings Count!!!!  Dress for Success  Be Organized!

3.  People tend to remember better what they hear last:  Rebuttal – Always use it!  Closing – End on a high note

4.  Principle of “Strong Weak Strong”  Order of Witnesses  Order of Questions  Addressing Issues in Opening

5.  Entertain while you communicate your view  Theme  Illustrations  Homilies  Quotes  Lyrics

6.  Visually display your theme  Gesticulation  Props

7.  Give them a context  Jurors will interpret evidence in their own mind in their own way UNLESS you show them the proper way.  Give a frame of reference

8.  Jurors retain information better if it is…

9.  Purposefully Delayed!!!!  Expectation and Revalation  Show them the conclusion, but let them come to it themselves!

10.  Do not speak above the jury’s head.  Make yourself likeable  Make yourself the expert  Make yourself worthy of explaining your clear impression to them!

11.  Nursery Rhymes/Fairy Tales  Sayings and common sense Maxims  Folk Songs/Popular Song lyrics  Personalize Pronoun use  Rule of 3  Repetition  Rhetorical Questions  Analogies  Common Language  Acronyms and mnemonics  Universal Themes  Paralleling