2. IDEA Fresh orange juice … but then we found… super fruit POMEGRANATE

3. RESEARCH Orange market saturated (54 % of fruit market) High prices Teeth problems A gap in the pomegranate market

4. RESEARCH Considerable health benefits < 2 % of UK fruit market is pomegranate 2002: introduction of pomegranate juices 2002-7: 750% growth Currently: 50% growth

5. HEALTH BENEFITS Prevention of heart diseases Lower risk of cancer Good for digestive tract Reduce the cholesterol levels Improve cardiac and respiratory system Energy boost Antioxidant

7. PROCESS

8. KIOSK Stock storage Water storage Juicer/squeezer Cups/bottle storage Sink Till Garbage disposal Employee storage Door Lights Seat

10. BRAND POSITIONING Fresh Healthy Fun

11. TARGET MARKET Men & women between 25 – 40 years old Health conscious Medium/high income Location: – City centres – Shopping centres – High traffic pedestrian areas Year 1: 3 kiosks Year 2: 6 kiosks Year 3: 11 Kiosks

12. BUSINESS STRATEGY 1.1 Permanent kiosk 1.2 Mobile kiosk 2. Franchise & Delivery 3. Retail 4. Other Super Fruits!!! Education through marketing Awareness Sales 1.

13. Super Fruit in Glasgow! SOCIAL MEDIA

14. Woah SOCIAL MEDIA

15. FINANCE What do we need? 40,000 GPB loan Advice and guidance Each team member will bring 1,000 GBP to the project (7,000 GBP) Year 1Year 2Year 3 Sales306,450674,1901,359,617 Costs260,000551,2001,061,060 Earnings Before taxes46,450122,990298,557 Net present value303,053 r = 19% NPV and Projected Earnings

16. FINANCE Break even point (11 th month) Month 2013/2014JulyAugSepOctNovDecJanFebMarAprMayJune Income before taxes-25,500-17,898-16,641-14,844-16,625-16,988-17,351-17,714-12,677-6,830 6,173 21,740

17. THANK YOU!