1. The Future of Technology in Marketing Unlock the power of smart marketing. © 2002. DoubleClick Inc. All Rights Reserved. Dwight Merriman CTO DoubleClick

2. DoubleClick’s Mission Marketing Challenges:  Accountability / ROI  Audience fragmentation  Data explosion  Complexity Create Need for:  Measurability / Analytics  Multi-channel capability  Data management  Better Tools We Make Marketing Work Better

3. Current Solutions in Focus Multi-channel Measurable ROI Solving for complexity Growth Platform Online Email Direct Mail  B2C Alliance  B2B Alliance  Channel View  DartMail  Unity Mail  DFP  DART Enterprise  DFA  MediaVisor  Site Directory.  Int’l. Media Interests Marketing Analytics  Site Advance

4. Web Advertising Retail Store / Physical Location Email Direct Mail Telephone TV advertising Print advertising … Call Center Web Site Marketing Channels

5. Web Advertising Retail Store / Physical Location Email Direct Mail Telephone TV advertising Print advertising … Call Center Web Site Measurability

6. Marketing Technologies Call Center Software Sales Force Automation Marketing Automation / Campaign Management Analytics Reporting / BI Modeling Deployment Technology Web Ad Serving Software Outbound Email Technology Media Planning Inbound Email Live Chat

7. Email and the Web will be Incredibly Important Ways to Talk to Customers, Especially for B2C Companies Cost In Person Sales Call Phone Call Direct Mail Email / Web Interaction $200 $5 $0.50 $0.02

8. Ad Serving & Management Technology Up to 2 Billion Ads Served Per Day 250 Terabytes of storage 20 Data Centers 400 Gigabytes of log files processed per day

9. Ad Serving & Management Technology Key Components 1.High Speed Rules Engine and Scheduler for Ad Targeting and Selection 2.Efficient Data Processing / ETL Infrastructure 3.Inventory Management

10. Q&A