1. Volvo. For Life.

2. Name: Volvo Volvo comes from the latin verb ‘volvere’ (= to roll) Volvo is the first person singular of the verb (= I roll) The sign has also a specific meaning. -The God of war ‘Mars’ -A very old symbol for iron

3. Volvo is a Swedish company. Now it is Chinese, they bought it. Volvo is also a part of Ford They use the engine of Ford. Volvo is known all over the world. Positioning

4. Brand image Volvo is known for his SAFETY. They designed a safety concept car. -Cutting-edge technology -Reduce injuries to a minumum -Improve driver visibility -Accident research team They invented: -Seat belts -Childproof locks on the doors -Shock absorbing bumpers -Anti-lock brakes (ABS) -Frontal airbag -Volvo safety centre

5. DESIGN is also a value of Volvo -Impeccable craftmanship -Elegant simplicity and functionality  Beauty and safety is the heart of our design -Place people first in everything they do -Designing the car around the driver -If the product is not functional, it can’t be beautiful Brand image

6. A lot of targets: -Volvo buses -Volvo trucks -Volvo constuction equipment Volvo cars: -middle-aged people: design and safe car -Younger people: younger model like C30 and V40 Target audience

7. VOLVO. FOR LIFE is the main slogan. But every car has his own slogan. The new Volvo V40 : Designed around you Volvo S60 was promoted with The Twilight Saga  The Twilight Volvo Slogan