1. July 2016 WELCOME

2. Director of client services and winning for Vende Social 19 years of internet marketing for my own businesses Education: MS, Internet Marketing, Full Sail University MBA, University of Miami MA, Military History, Norwich University BBA, University of Miami Master’s Certification, Internet Marketing, University of San Francisco WHO AM I? Connect with me please! linkedin.com/in/raymlarson @raymlarson rlarson@vendesocial.com

3. 1.Review the content plan 2.Sales Funnel 3.Recent digital marketing news 4.This month’s training: The Tactical Wheel JULY CALL AGENDA

4. JULY OVERVIEW https://tailoredposts.com/clubz-tutoring-july-2016-coaching-call/

5. Post Breakdown (82 total) 31 Facebook Posts 31 Tweets 12 LinkedIn Updates 8 Blog Posts Funnel Breakdown 60% Awareness 20% Evaluation 20% Decision JULY OVERVIEW

6. WHY WE BREAK DOWN THE FUNNEL…. Awareness: Make your territory aware of your tutoring service; future buyers Evaluation: Have a desire for your service- considering ClubZ amongst competitors Purchase: Need your services immediately; now buyer

7. WHY WE BREAK DOWN THE FUNNEL….

9. RECENT DIGITAL NEWS: FACEBOOK ALGORITHM

10. FACEBOOK NEWS FEED ALGORITHM Friends and family come first Your feed should inform. Your feed should entertain. Your news feed should reflect your interests. Post authentically. You control your user experience. Constant iteration.

11. FACEBOOK NEWS FEED ALGORITHM

12. "Something that one person finds informative or interesting may be different from what another person finds informative or interesting -- this could be a post about a current event, a story about your favorite celebrity, a piece of local news, or a recipe,” Adam Mosseri, VP-product management for the News Feed 6/29/16

13. FACEBOOK NEWS FEED ALGORITHM Your opportunity: “..something that one person finds informative….this could be a post about...a local piece of news.”

14. FACEBOOK NEWS FEED ALGORITHM Make yourself the local authority/source of news about schools and education in your territory! Read our “Good, Better, Best” post, https://tailoredposts.com/good-better-best-making-the-most-of-your-tailored-posts-subscription/

15. THIS MONTH’S TRAINING…

16. THE TACTICAL WHEEL A set of universal actions you will take, regardless of social media platform. The best way to learn and understand social media marketing and how it’s going to benefit businesses. A method that ensures the implementation of social media best practices.

17. THE TACTICAL WHEEL The different stages of the Tactical Wheel can be implemented across all social media platforms. Just like driving a car. All cars have the same pedals and the same signals. When you learn how to drive one car, you can pretty much drive them all.

18. 1.Identify potential customers active in social media. 2.Identify influencers in your market 3.Identify and reward happy customers 4.Identify relevant content to curate and share with your followers 5.Identify and shift unhappy customers into satisfied clients LISTENING 18

19. LISTENING 19 Using key phrases for: Monitoring conversations. Use in research tools. Identifying content. Looking for people talking about you or your competitors.

20. LISTENING 20

21. BUILDING COMMUNITY Three A’s: Awareness Activation Advertising

22. BUILDING COMMUNITY Awareness- engaging in social media to make potential clients and influencers aware of your existence Leaving comments Adding a teacher to a Twitter list (“Great Teachers”)

23. BUILDING COMMUNITY Activation- make it easy for people you know to follow you Upload contact list to Facebook Add your social media presence to your business cards Deploy “Like” and “Follow me” buttons Send out an email to your contacts and inform them of your presence

24. BUILDING COMMUNITY Advertising- reach your reach Extend your reach

25. The broadcasting stage of your social media marketing campaign is all about posting value-added information to your target audience. Simply engaging with your community on Facebook is also broadcasting.

26. 20-30% Creating engagement 20-30% Curated 20-30% Drive traffic 10-20% In other’s environments 10-20% Promotional

27. Use “@” tag to promote and give visibility to others If you’re talking about another company that has a Facebook page, you can use the “@”sign in front of their Facebook profile name and it will add a direct link to that company’s page as well as show up on their wall. Tagging other pages is a great way to generate conversations with key influencers on Facebook.

28. Strategic Content Marketing More than Valuable…Remarkable CONTENT

29. Remember this?

30. CONVERT Remember ABCs: Monthly offers & promotions 90:10 Rule Calls-to-action Ties to website

31. NEXT STEPS 1.Questions?? 2.Let us know if you need help 3.Don’t forget to schedule a 30 minute free marketing consultation with us! rlarson@vendesocial.com 4.We’re not done yet….

32. YOU ASKED FOR IT… WE’RE DOING IT! A complete marketing solution exclusively for ClubZ! franchisees!

33. OUR OFFERING…AT A PRICE YOU CAN AFFORD! Basic Set Of Marketing Services A La Carte Options Website Design & Maintenance Google Adwords Facebook Ads Direct Mail Review Management Social Media Content Creation & Delivery

34. OUR PROGRAM

35. A FEW OF OUR CLIENTS…...

36. FIND OUT MORE! Schedule an appointment now ! Let us take control of your franchise marketing. Email Christy for her to set up an appointment to discuss pricing and details at: cwyatt@vendesocial.com Or call us today at 888-539-1333