1. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Rene Hochstenbach Toekomstige ontwikkelingen Rene Hochstenbach Presales Large Enterprise and hosting

2. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Rene Hochstenbach Slide 2 Unified Communications 2.0 agenda

3. SEN Unified Communications StrategyMay 10 Page 3 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2010. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG All statements concerning timelines and future functionalities may be subject to change without further notice. Today's communications dilemma Simple, but limited Powerful, yet overwhelming…

4. SEN Unified Communications StrategyMay 10 Page 4 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2010. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG All statements concerning timelines and future functionalities may be subject to change without further notice. OpenScape Unified Communications Server SIP Session Control Availability Management Federated Presence QoS Management Session Detail Reporting Admin. & Licensing Data Center VoiceMobilityVideo Messag- ing UC Contact Center OpenSOA OpenScape UC Server 2010 – Announced at VoiceCon on March 23 rd, 2010 Application Virtualization  Across UC Server/Suite  Virtual Appliance NEW Deployment Architecture  Branch solutions  Hosted edition NEW Packaged Integrations  OpenScape Fusion range  Social media plug-ins NEW OpenScape 4000  Convergence Driver  OpenPath FlexLicensing NEW

5. SEN Unified Communications StrategyMay 10 Page 5 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2010. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG All statements concerning timelines and future functionalities may be subject to change without further notice. UC integration into Microsoft or IBM Eco-Systems  IBM Lotus Notes/ Lotus Sametime  MS Outlook Web Collaboration Integration  MS Livemeeting  IBM Sametime  Cisco WebEx  New Social Media integrations e.g. Twitter  Business Portal integration  CEBP / Business Application integration  SDK and Developers Program UC Deployment Services  Virtualization of UC solutions, like OpenScape UC Application environments  Realization of high availability solutions OpenScape Fusion – Our range of open integration capabilities and offerings OpenScape Fusion Integrations Groupware and 3 rd Party UC IntegrationUC Integration & Deployment Solutions

6. SEN Unified Communications StrategyMay 10 Page 6 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2010. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG All statements concerning timelines and future functionalities may be subject to change without further notice. Instant Messaging Email Voice Messages Presence Management Cloud / Virtualized Storage HD Video Conferencing Audio + Conferencing Personal Video Conferencing Global Directory Telephony Integrated Mobile Voice Mobile UC Social Networking Communication Collaboration Wall Video Mail Social Bookmarking Podcasts/ Video Podcasts Web Conferencing Wikis, Blogs CEBP Unified Communication Trends New Social Media Converges with UC

7. SEN Unified Communications StrategyMay 10 Page 7 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2010. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG All statements concerning timelines and future functionalities may be subject to change without further notice. Send direct tweet to contacts Conference created in twitter Twitter home timeline Presence displayed with tweet Tweet from Web Client Example 1: Embedded Twitter Functionality in UC Web Client

8. SEN Unified Communications StrategyMay 10 Page 8 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2010. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG All statements concerning timelines and future functionalities may be subject to change without further notice. Example 2: Social Media Interaction Concept for Contact Center 1. Customer sends a tweet into the twittersphere. 2. It is also detected by OpenScape Contact Center and routed to the best available agent. 3. The agent responds via twitter, promoting to a voice call if desired. The Twittersphere is a noisy place  the OpenScape SM routing engine filters so that only the most relevant tweets are sent through to an agent. OpenScape SM routing engine can increase priority of tweet based on how many followers the customer has Supervisor can monitor SM queues to see if tweet queues are “going viral”. Agent can use Presence & Collab tools to consult with a branch office expert in the same geographical location as the customer

9. SEN Unified Communications StrategyMay 10 Page 9 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2010. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG All statements concerning timelines and future functionalities may be subject to change without further notice. Example 3: Integration of OpenScape UC and Google Latitude OpenScape UC and Google Latitude  Have Latitude trigger OpenScape – and automatically change your rule profile, state and preferred devices  Significantly increase OSC UC value by automating activities and using triggers from business and social environment creating a more “natural” UC

10. Page 10 OpenScape Application Announcements © 2008, Siemens Enterprise Communications. All rights reserved. Rene Hochstenbach Slide 10 Locatie bepaling (breder getrokken)

11. Page 11 OpenScape Application Announcements © 2008, Siemens Enterprise Communications. All rights reserved. © Siemens slide:11

12. Page 12 OpenScape Application Announcements © 2008, Siemens Enterprise Communications. All rights reserved. © Siemens slide:12 Integratie met Business Applicaties

13. Page 13 OpenScape Application Announcements © 2008, Siemens Enterprise Communications. All rights reserved. © Siemens slide:13

14. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Rene Hochstenbach Slide 14 ROI Wat is de ROI van social media integratie?

15. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Rene Hochstenbach Slide 15 Still think social media is a fad?

16. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Rene Hochstenbach Succes hier! Bedankt voor uw aandacht Twitter.com/renehochstenbac nl.linkedin.com/in/renehochstenbach youtube.com/OpenCommunications