1. Public Service Announcements A message that educates the public with the goal of changing people’s behavior for the better.

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14. PSA from Berlin, Germany encouraging bicyclists to wear helmets.

16. Student: Sean Bauer Student Work

22. Considerations: What is important to you? What subject matter is available and how can you creatively express your message? For example, you could go to a junk yard to photograph wrecked cars. Remember, graphic images (blood and guts…) are not the only way to get across your message. Brainstorm ideas! If you plan to use subjects that are questionable, get your parents' permission first, and make sure labels are not visible. Make sure anything dealing with drug or alcohol use or violence has an anti-message.

23. Websites you may want to check out for ideas: http://www.slideshare.net/mrsbauerart/radio-public-service- announcements?next_slideshow=1 http://www.sappi.com/ideasthatmatterNA/index.asphttp://www.sappi.com/ideasthatmatterNA/index.asp (click on “be inspired” or “recipient proposals” or a “decade of giving” to look at some examples.) a short history of the PSA: http://www.museum.tv/eotv/publicservic.htm