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Unit 1 Preparation for Business Negotiations Dialogue 2 Getting Information at the Fair
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Activity 1 Brainstorming Presentation and introduction of the products is very important before going into a business discussion. How can we draw the attention of prospective clients to the target products? A successful businessman should first be a good salesman himself. Now let’s discuss “ What is the necessity of being a good salesman?”
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Activity 2 Reading Now read Dialogue Two then answer the following questions: 1) What is the buyer interested in? 2) What sizes and colors can the seller offer? 3) What does the seller mainly deal in? Answers: 1) He is interested in something elegant with some oriental characteristics. 2) Five colors are available: pink, blue, yellow, green, and white, and they can offer all sizes from “S” to “XXL”. 3) They mainly deal in the process and import & export of garments.
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Activity 3 Discussion Now tick the excellent sentences that are suitably used to promote the sales, and tell me the reasons. The following is an example: “Our company specializes in producing suits and I’m sure you’ve come to the right place.” Here the words, ”the right place” indicates that ” we can supply what you require”.Now try to give more examples.
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The more information your clients want to get from you, the more interest they are showing in your products, the more business opportunity it means for you.” Now discuss : 1. “How does Ms Qian arise the interest of the Spanish, step by step?” Key: From patterns, materials, design, size, colors, quality, price to company, finally the buyer offers a personal visit to the company. 2. Do you think it is possible for Ms. Qian to obtain an order from the Spanish? Why?
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课后练习: 1. Finish the exercises related to dialogue two in Practice. 2. Review what have learned and preview dialogue 3.
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Dialogue 3 Product Introduction by Phone Activity 1 : Brainstorming Questions for discussion: 1. When can you introduce your products on phone? Answer: When we have new products, we can inform our old customers of the news and introduce them briefly.
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2. What are the advantages & disadvantages of introducing your products on phone? Advantage: more communication, more convenience, especially to the old customers. Disadvantage: the seller can’t present the goods, and the buyer can’t have a personal experience of the products.
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3. What should we pay attention to when making phone introduction? We should focus on the attraction of the products and arouse the attention of our customers and persuade them to visit our workshop to have a further understanding of our products.
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Activity 2 : Reading Now read dialogue three then answer the following questions: 1.Is Mr. Martin an old client? 2.Why does Mr. Liu phone Mr. Martin? 3.Do you think Mr. Martin will pay a personal visit to the workshop? Why? 4. What kind of information does the prospective buyer get? (Key: He got lots of information, such as the design, materials, attractions, characteristics, the gas mileage, the supply of spare parts, the warranty and the maintenance after the warranty expires. )
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Activity 3: Practice 1.Now finish the exercises related to dialogue three in Practice. 2.Check the exercises in Practice with the whole class.
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课后练习: 1. Memorize the Useful Expressions.. 2. Review Unit one and preview Unit two.
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实 训 Task 2 II: Translate the following sentences into English: 1. Our products have been exported to Europe and enjoy great popularity there. 2. We can assure you that our products are more competitive than others in price./ We can assure you that no other products are more competitive than ours in price. 3. We usually guarantee our products for 3 years. 4. All repairs are billed at cost after the warranty expires. 5. We always have our customer’s interests at heart. 6. How much is your annual production of edible oil? 7. How about your financial standing and registered capital? 8. What’s the superiority of your products? 9. Digital cameras enjoy fast sales recently. 10. What about the specifications of this product?
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11. Could you tell me something about your company? 12. What are your attractions? 13. Do you have any printed material on this product? 14. How do you ensure quality control? 15. Let me show you our sample room/ workshop/ exhibits. 16. What raw materials do you use? And where are they from? 17. Do you spend a lot of money on research and development each year? 18. What’s the total annual output of your factory? 19. We are supplying a full range of silk products to various countries. And silk garments are our best selling goods. 20. You’re welcome to have a try.
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III: Translate the following dialogue into English : A: Good morning! Anything particular you are interested in? We have wide varieties for you to choose from. Look, they are of top quality and excellently tailored. B: Good. We’re interested in ready-made suits. A: You’ve come to the right place. We specialize in producing suits. They are modern and elegant in fashion. B: Will you please show me some products of different colors? A: Certainly. Five colors are available here. B: What about the size? A: We can offer every size from “S” to “XXL”.Here is our catalogue and price list.
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