1. The Mothership

6. 30% higher brand favorability when you interact with fans. 30% higher listening by fans who are acknowledged by their favorite radio station Sports, Alternative, CHR, and Rock audience over index for being on Twitter Source: TechSurvey10, blog.Twitter.com

11. Social Is Personal

12. It’s About “Church Selfies” and #TBT

15. People Don’t Want To Be Sold, They Want To Be Welcomed

16. Never Underestimate The Power Of The Personal Touch

17. Personalized Acknowledgment Is Today’s Currency

18. Social Media And Listening

20. Create Those ‘Holy Crap’ Moments

22. Building A Community = Treating People Equal

24. Define A Social Media Mantra

25. What ‘Jobs’ Are Fans ‘Hiring’ You To Do?

26. You Can’t Force Trust

27. Be Flawsome!

28. Social Is A Way Of Thinking, Not A Trick