1. Bell work Go to the following website Go to the following website http://www.sports.swlearning.com/ marketing/activities/ch04/lesson1.ht ml http://www.sports.swlearning.com/ marketing/activities/ch04/lesson1.ht ml http://www.sports.swlearning.com/ marketing/activities/ch04/lesson1.ht ml http://www.sports.swlearning.com/ marketing/activities/ch04/lesson1.ht ml Complete in your notebooks. Complete in your notebooks.

2. Test Corrections Ch 3 Test Ch 3 Test HAVE TO DO THEM ALL TO GET CREDIT HAVE TO DO THEM ALL TO GET CREDIT –On your own sheet of paper –COMPLETE SENTENCES –Answer ALL of them –Staple the paper to the back of the sheet to get credit

3. Difference Marketing of Sports- Super Bowl, College Bowl Games, World Series Marketing of Sports- Super Bowl, College Bowl Games, World Series –Poker Tournaments –Alternative Sports Marketing through sports- Wheatie’s boxes, athletic sponsorships. Marketing through sports- Wheatie’s boxes, athletic sponsorships. –Using sports and sports figures to market products –Celebrity endorsements

4. The Power Players roughly $1 billion (estimated) is spent each year on sports endorsements. roughly $1 billion (estimated) is spent each year on sports endorsements. Top 6 Top 6 Top 6 Top 6 –Tiger Woods $55 million –Roger Federer $45 million –Phil Mickelson $43 million –Lebron James $40 million –David Beckham $37 million –Kobe Bryant $32 million

5. Reasoning Why are athletes so desirable as pitchmen? Why are athletes so desirable as pitchmen? The research states that a commercial or an endorsement with a celebrity is more easily recalled by a consumer than a commercial or material that does not feature a celebrity The research states that a commercial or an endorsement with a celebrity is more easily recalled by a consumer than a commercial or material that does not feature a celebrity Examples of non athlete endorsements? Examples of non athlete endorsements?

6. Market Audience Size The audience The audience –Sports events attract more viewers and participants than any other form of entertainment today –An audience of avid fans is captive –Companies fight to get prime spots to advertise to these fans

7. The Power of Sports Power of emotional ties Power of emotional ties –People experience intense emotions over sports –Pride in their city –Rioting after championship games (Hockey, LA) –Fans may overlook athlete’s bad behavior Mike Tyson fights, Dennis Rodman, Tiger Woods, A ROD Mike Tyson fights, Dennis Rodman, Tiger Woods, A ROD Power of new markets Power of new markets –Rising popularity of women’s athletics –Title IX –X Games

8. Marketing Cycle- Think Pro Teams and TV Contracts-Bowl Games A company buys the right to advertise or use a logo on products A company buys the right to advertise or use a logo on products Television and radio stations and networks sell broadcast time Television and radio stations and networks sell broadcast time Cities buy the rights to host teams Cities buy the rights to host teams Consumers buy the products advertised Consumers buy the products advertised

9. X Games Activity The X Games has a huge market for young and adrenaline driven consumers. The X Games has a huge market for young and adrenaline driven consumers. Imagine you are a marketing consultant firm that “pushes” certain products to a company. Imagine you are a marketing consultant firm that “pushes” certain products to a company. –What are 4 products on the market today that you would recommend to the X Games promoters? Use the Internet to make a Power Point presentation. Use the Internet to make a Power Point presentation. –Each slide should have a picture or logo and a reason why you choose the product and think it will be successful. Print out these as HANDOUTS and turn them in. Print out these as HANDOUTS and turn them in.

10. Vbiz Sports Franchises You will start a Franchise today You will start a Franchise today Open Vbiz Sports and Select “New Franchise Project” Open Vbiz Sports and Select “New Franchise Project” Select Standard City Select Standard City Follow all instructions on the worksheet and use the hints to help you start. Follow all instructions on the worksheet and use the hints to help you start. We will go though two seasons and after each season I would like for you to print out your Financial Reports We will go though two seasons and after each season I would like for you to print out your Financial Reports You can staple them to the back of the worksheet. You can staple them to the back of the worksheet.