1. Great Sales Presentation
Presented by John DOE

2. Use Analytics as a strategy asset
ANALYTICS 3.0 | FAST BUSINESS IMPACT FOR DATA ECONOMY
1.0
3.0
Analytics as a strategic
asset
Traditional Analytics
2.0
Big Data
Reporting & BI
Rapid and agile insight
delivery
Back Room Teams
Emergence of Data Scientist
Availability of analytics
at time and point of decision
Small size of Data
Increased computational capabilities
Everyone in the business is
equipped with analytics
Data based products and services

3. SHERLOCK USP Question Based Analysis Effortless Advanced Analytics
Sherlock from Penser Analytics is a real time decision support system
Question Based Analysis
Type your business question in plain English
Effortless Advanced Analytics
Unleash machine learning without any programing
Rapid Hypothesis Testing
Test various scenarios before taking decisions

4. Why Sherlock? What is the problem that we solve
Reduce the time taken to gather insights
Take data driven decisions
Measure the impact of decisions
Keep the stake holders / CXOs always informed about their part of the business
70% Reporting
30% Advanced Analytics

5. How do we solve it? t f Visualization Sync
Flow of data
Visualization Sync
Business Dashboards Visual Analytics
Continuous
Real-time Analytics
Real-time pattern detection
Intelligent Actions
Complex event processing
Data Analytics
Data Aggregation Complex Calculations Connected Analytics
Financial
Custom
ERP
CRM
IOT f t

6. Relevant information to relevant people
Contextual Reporting Suite

7. Customer Journey Retail Industry
Increase top line impact with relevant analytics at the right point
New path to relationship
Old path to purchase
UNDERSTAND THEM
SURPRISE THEM
GET HER
ATTENTION
REASSURE & BUILD
CONFIDENCE IN
YOUR BRAND
ASPIRE TO BECOME A PART OF HER LIFE
GET TO KNOW THEM
LEARN WHAT THEY LIKE
OFFER A SUPPORT
PLATFORM
INTRODUCE THEM
TO THE BRAND
ELIMINATE BARRIERS
IN PURCHASING HER
FAVORITE PRODUCT
REFRAIN FROM BEING TOO PUSHY

8. Patterns among Merchants for Payment Gateways
Compare merchants to increase their performance
IMPROVE MERCHANT SALES
Help the merchants make more business with analytics at a merchant level
PREDICTIVE ANALYTICS
ENHANCE MERCHANT EXPERIENCE
UNDERSTAND PROFITABILITY
Optimize profitability of different types of merchants
Reduce unnecessary waiting for approval of a transaction
BENCHMARK MERCHANTS
Understand LTV for different type of merchants
Compare and encourage different merchants to increase their sales

9. Improved Fraud detection
Operationalize fraud model in the system for everyone's access
Present Rules + Data Repository
New Fraud Repository
Improved Detection

10. Analytics supported Client servicing
Be reactive in servicing the merchants: Use predictive info along with factual info
Glance
FACTUAL INFO
PREDICTIVE INFO
Needs; Wishes
Engagement History
Shop in Suburbs
350 transactions/ day
Last Purchases at the merchant
Intent; Emotions
Demographics
Interested in YXY service
Predicted to increase sales by 20% in the next 2 weeks
Medium Spend Capacity

11. Data Security Prevent data leaks of any type Server – Private Cloud
Electronic access control system
24/7 monitoring of entrances and server rooms
Redundant internal networks
Multiple redundant connections to the largest German internet exchange point, DE-CIX, ensure smooth data transfer
There is a central back-up server to save backed-up data
Fire detection system, directly connected to the local fire department
Secure transmission and Sessions
Connection to the App is via a cryptographic protocol, ensuring our users have a secure connection from their browsers to our service
Individual user sessions are identified and re-verified with each transaction, using a unique token created at login
Network Protection
Perimeter firewalls and edge routers block unused protocols
Internal firewalls segregate traffic between the application and database tiers
A third-party service provider continuously scans the network externally and alerts changes in baseline configuration
PCI DSS compliance ready

12. THANK YOU +91-9632705666 cs@penseranalytics.com