2. Solution Partner Program Updates Arjun Lahiri Director, Strategy and Partner Programs

3. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Access to Cisco Channel Partners Alignment and Access to Cisco Field More Awareness/Visitors for Cisco Marketplace Ease of Doing Business What We Heard From You

4. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Ease of Doing Business GTM Acceleration Focus Areas

5. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Partner Connections New Worldwide Event Series 11 events currently scheduled for FY17. Pilots in LATAM and EMEAR Cloud Partner Connections Event TODAY from 4-6 Goal of >6K connections in FY17 Pilot Virtual Event Nov 2016 1000+ VARs / 469 Matches Cisco Live Berlin February 2016 VARs, Cloud Partners and Solution Partners 205 Attendees (Goal 100-150) Partner Summit March 2016 69 GTM Matches Cloud Partner Connections Cisco Live Vegas 2016

6. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public SaaS and Cloud Strategy for ISVs 6 Presentation ID Partner Connections Event Cisco ISVs and Cisco Cloud Partners 4:00 – 6:00 PM Reminder: Partner Dashboard Update Your Solutions On-Premise SaaS Both

7. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public IS Incentives Cisco Referral Program (CRP) 7 Presentation ID www.cisco.com/go/crp 4% reward of net value of product bookings Applicable to enrolled partners when acting as the influencer or consultant in an opportunity Key Features What: Referral reward program designed for Cisco partners who influence demand for Cisco products through a consulting or solution practice. Net-new business to Cisco and substantially assisted or driven by the Influencer Private sector only (public sector deals are not eligible) Deal Eligibility

8. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Cisco Enterprise Solutions Looking for a Few Good ISVs 8 Presentation ID Commercial Markets Amplify New WX and CX Offers Cisco Live and GSX Roadmap Security Offer Solutions Catalog Digitization and IOT Business and City Operations ISV Framework

9. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Security ISE The Path to Digitization Is the Cisco Digital-Ready Network Global integration and Go-to-Market Opportunity for Cisco Solution Partners Networks Reimagined www.cisco.com/go/dnapartners Cisco Digital Network Architecture Automation / APIC-EMAnalytics / CMX Virtualization / Network Elements You’re invited to an exclusive webinar on Wednesday, September 21 @ 8-9 AM PST. Look for your invite for the Digital Ready Network Webinar after Cisco Live. Register Security / ISE

10. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Solutions Awareness Campaign Create More Awareness of Solutions and Drive More Channel Partners to the Solutions Showcase The Approach Targeted channel partners through a variety of media First phase tested different channels Tested a variety of messages and ads “Channel-ready solutions” “Better business outcomes” “Boost your portfolio” Percentage of channel partners who went to Solutions Showcase from the Campaign 38 % Campaign Results

11. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Solutions Awareness Campaign Plan FY16FY17 Drive more channel partners to the Solutions Showcase Promote stories through ads on Google, Yahoo, Bing, etc. Content Syndication to promote your stories Share success stories through Twitter Tell Us Your Story Contest Tell your stories and promote your solutions Cisco Digital Channels Cisco Partner Connections Events Partner Success Stories Partner Summit Keynotes Cisco Social Channels

12. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 12 What Solution Partner Program Benefits Are the Most Valuable to You?

13. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Ease of Doing Business Marcia Harlow Senior Manager, Solution Partner Program 13 Presentation ID

14. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Maximizing Your Program Benefit Consumption Events Based Completed Available: Criteria met Criteria not met Action Buttons Icons Identify Submit a Solution https://solutionpartner.cisco.com/site/spp/dashboard/ “How To VODs” Support Contact Us Resources

15. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Upgrade to Preferred Solution Partner Tier Increased Agent Based Case Support Increase Dedicated Sandbox Hours (+80) Opportunity to apply for Solution Incentive Program (SIP) / Solutions Showcase Better Marketplace search display Requirements: 1 Solution Current Cisco Compatible 24 X 7 Customer Support Examples of Added Benefits: Have You Taken Advantage of Upgrading Your Membership Yet? https://solutionpartner.cisco.com/site/spp/dashboard/

16. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Technology Support Customer Connection Communities Now Open to Solution Partners 16 Presentation ID Virtual User Groups Benefits Briefings on Technologies Early Adopter and Beta Trials Technical and Roadmap Briefings Advisory Groups - Influence Product Direction In-person meet-ups starting Fall 2016 Tracks Collaboration; Enterprise Networks; Security (new) Requirements Customer and/or Partner relationship Become a Member—that’s it! Join Online

17. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Online Digital Help (Coming Soon) Embedded within Your Dashboard Intuitive Search Video on Demand (VODs) On Your Dashboard Welcome and Introduction to Your Dashboard Publishing Your Solution to Cisco Marketplace More on the way… Orientation Webinars New Partners and/or New Partner Contacts Next session: August 17th Next session Partner Support Coming Soon ….Information When and How You Need It!! 17 Presentation ID

18. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Cisco Marketplace Proposed Enhancements Technology Solutions Catalog Interface Redesign Carousel Curation Flexible Content Promotional Opportunities Shift From Product Centric To Consumer Friendly Search SAMPLE ONLY Browse By Category Analytics > Cloud > Collaboration > Data Center > Digitization > Networking > Security > Unified Computing > Advanced Threat Content Networking Physical Coming Soon

19. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Solution Specific Proposed Enhancements # Presentation ID Solution Versioning Elimination of Solution Specific Versioning Get your solution approved by Cisco once Build your MarketPlace storefront once Cisco Compatible Certification Transition from version specific to calendar timelines Certification active for 24-36 months Auto notifications as certification nears expiration Resubmit: New certification required (Yes / No)

20. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 20 How Can We Evolve the Solution Partner Program to Help You More?

21. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Solution Partners Steps to Success Value to Ecosystem Route to Revenue Solution Published in Cisco Marketplace Solution Certified Cisco Compatible Share a Success Story: Partner Ecosystem SIP Approved Solutions Showcase Increased Amplification Foundational Awareness Partner Connections Financial Incentive for VARs to Integrate 3 rd Party Solutions into End Customer Deals SELECT solutions promoted to VARs Via Showcase Certified and SIP Approved Virtual and Live Events to Connect Solution Partners and VARs Shark Tank Talks and Speed Dating

22. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Continue Your Experience Cisco Live US 2016 Partner Connections: 4:00–6:00 PM Solution Partners & Cloud Partners: Solution Partner Forum Room, MGM Hotel, MGM Studio Ballroom Partner Appreciation Reception: 6:00–8:00 PM, House of Blues, Mandalay Bay Today CLUS Week DevNet Zone: 9:00 – 5:00 PM Daily Meet The Expert (Technical) Just drop by the Meet the Engineer Walk-In Desk located at the Hub, MBCC, Level 1, Bayside B

23. Thank you © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 23 Presentation ID

24. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Solution Partner Forum Overview Solution Partner Forum Date: Tuesday, July 12 Time: 12:30 – 3:30 pm Location: MGM Hotel, MGM Studio Ballroom Agenda Coffee and Dessert Service Kick-off and Introductions Keynote Denny Arjun Program Update Break ISV Ext Framework Announcement Tell Us Your Story Contest Who’s Who in the Room Digital Survey, Q&A and Closing Networking

25. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public IS Presentation ID Making Connections: Who’s in the Room? Cisco Leadership Teams Regional Teams: Americas; EMEAR; APJ DevNet

26. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Digital Solutions: Offer Extension Framework Solutions: Top 3 Priorities for Cisco Cisco Live San Diego Announced Introduced Horizontal Practices and Business Outcome Strategy Discussed aligning ISV’s to accelerate verticals Building new Routes To Market for ISV’s through Cisco Integrators Demand FY16 YTD: $130M in Digital Solutions using this Business Outcome Sales approach Open This Route to Market for ISVs

27. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Cisco Marketplace Enhancements Solutions Showcase (Carousel Curation and Enhanced Search) Coming Soon! Simple Access to All Sales Enablement How To Sell Sales Connect SIP Registration …

28. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Maximizing Your Program Benefit Consumption Events Based Completed Available: Criteria met Criteria not met Action Buttons Icons Identify Submit a Solution https://solutionpartner.cisco.com/site/spp/dashboard/ “How To VODs” Support Contact Us Resources

29. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 29 Based on the content provided today, what is the most valuable to you?

30. © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Solutions Awareness Campaign Create More Awareness of Solutions and Drive More Channel Partners to the Solutions Showcase The Approach Targeted channel partners through a variety of channels First phase tested different channels Tested a variety of messages and ads “Channel-ready solutions” “Better business outcomes” “Boost your portfolio” Campaign Results Totals 4.6 M The number of times your solutions were displayed on the social channels in our campaign 8K8K Number of clicks on the ads 87 Followers Gained Percentage of channel partners who went to Solutions Showcase from the Campaign 38 %