1. Business communication and selected topics in marketing Prof. Ernestina Giudici A.A. 2015-2016 Student meeting: Thursday 8.30 – 9.30 giudici@unica.it University of Cagliari

2. Business communication and selected topics in marketing

3. Presentation content  Programme  At the end of class you should be able to ……  I wait that at the end of class you are able to ……..

4. Programme

5. Communication: essential road for organizations’ life

7. Theory or Theories?

8. An answer: The interdisciplinary approach

10. An axiom: it is impossible do not communicate

11. Paul Watzlawick

13. Verbal communication

15. Non verbal communication

21. Public speaking

25. Communication and knowledge

28. Identity

30. Identification

32. Firm communication

34. Internal comunication

36. External communication

39. “Tool box” for communication

42. Communication plan

44. Storytelling: an intriguing new/old way to communicate

45. Experiential marketing and …

46. … the neuromarketing new challenges

47. Social network and communication

48. At the end of class you should be able to …

49. … have familarity with the multifaceted communication process … have familarity with the multifaceted communication process

50. … work in a team with comprehension of its specific dynamics and acting to lead it successful

51. … apreciate the charm of the communication composite world

52. I wait that at the end of class you are able to ……..

53. … understand the meaning of communication function and the engagement that managers have to express

54. … make use of different disciplinary perspectives

55. … appreciate the effectiveness and the difficulty to work in team

56. To all of us … … a fruitful and, why not, joyful work!!!