1. Finnish IPR strategy IPR Saint Petersburg Enhanching IPR Competence and Cooperation 10.12.2009 Marja-Leena Manala IPR University Center

2. © IPR University Center 1.10.20162 Finnish IPR strategy –WHY?  The need for intellectual property right (IPR) - strategy is stated in the program of the present Finnish government (Matti Vanhanen II)  Emphasis on the needs of business companies, especially SMEs –WHAT?  Evaluation of IPR-field; patents, trademark, copyright, design Strategy contains both industrial rights and copyright  Identification of possible needs for action  Action plan (”IPR-strategy”)

3. © IPR University Center Finnish national IPR-strategy –Ministry of Employment and the Economy in charge of the preparation of the national IPR-strategy –Co-operation with Ministry of Education  especially regarding copyright and education –Steering Group  Chairman and 20 specialist members  Project group 1.10.20163

4. © IPR University Center Finnish national IPR-strategy –Method:  Experts hearings  Interviews of business companies (25 in-depth interviews)  An analysis of the IPR field and the operators  Two questionnaires especially to cover SME’s  Analyses of various aspects of IPR  Visits to EU, OECD –From ”law-based” to ”action-based” approach 1.10.20164

5. © IPR University Center Finnish national IPR-strategy –Main trends in the IPR-market: Globalization Digitization and convergence Politics! IPR-expansion 1.10.20165

6. © IPR University Center Finnish national IPR-strategy –Main areas of action: IPR–know how Efficiency of rights Competition and markets Administration 1.10.20166

7. © IPR University Center Finnish national IPR-strategy –Focuses largely on the needs of business companies, especially SME’s –Finland is a small market: even SME’s often operate internationally –Ability to identify strategic needs  Should the company protect its IPR or do something else? –Companies should be equipped with an IPR- strategy-mix:  a major difference to the traditional ”protection only” IPR- philosophy! 1.10.20167

8. © IPR University Center IPR strategies worldwide –EU: industrial property strategy –China –Japan –Russia: recodification of IPR-law –UK: Gowers review, IP office http://www.ipo.gov.uk /http://www.ipo.gov.uk / –OECD: high-class IPR-analysis from economic point of view: http://www.oecd.org/dataoecd/44/56/40827 598.pdfhttp://www.oecd.org/dataoecd/44/56/40827 598.pdf 1.10.20168

9. © IPR University Center Finnish national IPR-strategy –Issues raised during the work of the Steering Group:  Level of IPR knowhow in companies  IP coordination in public governance (Ministerial decision 13th Nov 2007)  National IP-court  EU’s community patent and litigation  Copyright in employment  Copyright related to mobile television  Competition law aspects (bottlenecks of the market)  Consumer aspects 1.10.20169

10. © IPR University Center Finnish national IPR-strategy –IP valuation:  The strategy initiates several surveys regarding the evaluation of intellectual property  The importance of copyright and creative economies is investigated by the Ministry of Education  Other research includes IP evaluation methods in general, especially for use as a collateral The need to develope IP statistics –IP valuation is a crucial issue for modern businesses! 1.10.201610

11. © IPR University Center Action plan ready –The report of the Steering Group was published week 4/2009 –Government Resolution 26th March 2009: a detailed action plan, scope: 2015  In English: http://www.tem.fi/files/22788/vn_periaate paatos_ipr_strategia_en.pdf 1.10.201611

12. © IPR University Center 1.10.201612 Contact Information IPR University Center PO Box 4 (Yliopistonkatu 3) FIN-00014 University of Helsinki tel. +358 (0)9 191 22 766 fax +358 (0)9 191 22 762 info@iprinfo.com www.iprinfo.com