1. Puget Sound Spill Kit Incentive Program — Socorro Medina and John Loyd, ECOSS 2015 Northwest Hazardous Materials Conference June 3, 2015, Seattle WA A community based social marketing approach to stormwater outreach

2. OUTLINE Goal & Audience Timeline Materials & Tools Results Conclusions

3. Program Goal Increase awareness of stormwater pollution and spill prevention of businesses Provide free spill kit and training on polluting prevention and cleanup

4. Audience Small Quantity Generators businesses (automotive, gas stations, restaurants, grocery stores, warehouses, industrial, manufacturing) Non-NPDES (National Pollutant Discharge Elimination System) permitted facilities Connectivity to Puget Sound Focus on multicultural businesses

5. Timeline 2004200920132015

6. Timeline 2004200920132015 Spill kit program started as a partnership with SPU (part of Resource Venture program & municipal requirement)

7. Timeline 2004: Started in Seattle – partnership between SPU and ECOSS 20__: Part of Seattle’s Resource Venture program, municipal code requirement to have a spill kit 2009: Expended to South King County 2013: Puget Sound Partnership (OTHER funding) grant to expanded to 22 Puget Sound cities in King, Snohomish and Thurston counties 2004200920132015 Program expanded to South King County (Kent, Auburn, Tukwila, SeaTac, Burien, Maple Valley)

8. Timeline 2004200920132015 Program expanded to South King County (Kent, Auburn, Tukwila, SeaTac, Burien, Maple Valley)

9. Timeline 2004200920132015 Grants to expand to 22 Puget Sound cities in King, Snohomish and Thurston Co.

10. Participating cities and agencies Algona Arlington Auburn Tukwila Bellevue Black Diamond Burien City of Snohomish Covington Edmonds Enumclaw Federal Way Des Moines King County EnviroStars King County LHWMP Kenmore Kent Kirkland Lacey Lake Stevens Lake Forest Park Lynnwood Maple Valley Monroe Mountlake Terrace Olympia Redmond Renton Tumwater SeaTac Snohomish County HD Tumwater

11. Community Based Social Marketing Identify targeted behavior Identify perceived barriers and benefits to target behavior Develop a program to decrease barriers and increase benefits Barriers and benefits in social marketing campaigns (Schultz, 2014)

12. Tools and Materials Free spill kit In-language training on BMP and on how to use the kit

13. Brochure

14. Multilingual pictorial posters ( English )

15. Multilingual pictorial posters (Chinese)

16. Multilingual pictorial posters ( Korean )

17. Multilingual pictorial posters ( Somali )

18. Multilingual pictorial posters ( Spanish )

19. Multilingual pictorial posters ( Vietnamese )

21. Spill Plan

22. Bilingual Spill Plans English & _____ (Chinese, Korean, Somali, Spanish, Vietnamese)

23. Stormwater infrastructure map

24. Watershed map

25. Materials displayed at businesses

26. Results Time frame: Feb 2013 – Jan 2015 Businesses served: 2,860 (22 cities and 3 counties) Multicultural businesses: 32% English: 68% Mandarin Cantonese 2% Geographical distribution of businesses served Less biz/ sq mile More biz/ sq mile

27. Business served by sector Automotive: 30% Food service: 31% Gas station: 8% Grocery mart: 6% Other: 8%

28. Evaluation Pre-outreach survey In person before starting the training 85% of served business participated (n pre = 2,477) Post-outreach survey By phone call a few months to two years after service 36% of served business participated (n post = 1,021)

29. Pre- and post-outreach surveys Wrong answer: 8 % (Treatment)

30. Pre- and post-outreach surveys

31. Kit Utilization 11% of businesses that answered post-outreach survey (n sk = 111) had already used the kit to clean up an outdoor spill

32. Effectiveness Spill Kit Spill Kit can clean up to a 7 gallon spill 85% of the spills were less than five gallons 15% of the spills required a contractor for clean up

33. Projected clean up costs Type of Scenario DescriptionNumber of spills Agency costs (assuming $287/spill)* Contractor cost (assuming $2,700/spill)* Scenario #1Spills reported (post-outreach sample survey) 111$31,857$299,700 Scenario #2Spill expected to have already occurred over all biz served 323$92,702$872,100 Scenario #350% of served biz expected to have a spill at some point # 1,430$410,410$3,861,000 * Numbers obtained from Eric Autry, Senior Spill Coordinator, Seattle Public Utilities # SPU Spill Kit Evaluations Study (2005) and SPU’ Public Involment and Education Programs (2009)

34. Conclusions 2,860 Puget Sound businesses received in-language training, materials, and a free spill kit After participating in the program, the sample of business interviewed improved their stormwater knowledge and behavior: 70% knew that their stormwater went to Puget Sound (vs. 12% before outreach) 49% reported training their staff on spill response (vs. 21% before outreach) To date 111 spills were cleaned, it is projected that kits given out could end up being used to clean~1430 spills Projected savings ~1-4M