1. Copyright Science Systems Consulting, Inc.1 Approach to a Technical Solution Brainstorming Introduction This is a presentation to a technical writing team prior to more detailed brainstorming sessions. The purpose of this presentation is to present the problem of writing a winning technical proposal. The proposing team in this case was the incumbent contractor.

2. Copyright Science Systems Consulting, Inc.2 Incumbent’s Dilemma Overall objective is to give customer a complete solution to their problem accompanied with the excitement that with us supporting them they will be immensely successful in the future The detailed knowledge of the work and the issues as incumbent is an advantage - allows us to show understanding of entire SOW Can be a disadvantage in that it can prohibit us from allowing our imaginations to soar like our competition

3. Copyright Science Systems Consulting, Inc.3 Two Pronged Approach We need a two pronged approach to the technical approach –bottom up approach - capture the wisdom and experience of the incumbent –top down approach - capture the excitement of a new company with bold ideas and a shared vision Integrated into a technical approach that is exciting and comprehensive

4. Copyright Science Systems Consulting, Inc.4 Bottom Up Approach Address all elements of SOW Show our understanding of each requirement Show our technical approach to each requirement Build up staffing estimates - types and numbers of people Identify critical issues; key points for each Identify existing approaches that we know work well Identify new approaches that we know will work Propose innovative ideas

5. Copyright Science Systems Consulting, Inc.5 Top Down Approach Make complete list of customer desires and where they want new or significantly modernized or advanced approaches – use the results of customer interviews Demonstrate in-depth understanding of each of these customer issues Develop new ideas and approaches to address each of the customer issues Create and provide the vision and win themes for overall technical approach Demonstrate a complete solution to this vision and mission

6. Copyright Science Systems Consulting, Inc.6 Some Areas Requiring Fresh or Significantly Different Approaches Science Acquisition Positioning for new missions Integration with missions and communities Integration of systems and standards Automation of processes Service to service capabilities Space science assimilation New business using capabilities of new satellite operations New business using data visualization capability New approach to management Initiatives for science scenarios Overall mission and vision going forward Others…….

7. Copyright Science Systems Consulting, Inc.7