1. Innovation and Enterprise Growth Marc H. Meyer Matthew Distinguished University Professor, Northeastern University Director, High Technology MBA Programs mhm@neu.edu www.marchmeyer.com The Power of Product Platforms (Free Press) and look for How Companies Innovate: Concepts and Methods for Leveraging Platforms to New Market Applications from Oxford University Press in 2006.

2. Innovation and Enterprise Growth: Three Distinct Challenges Are you trying to develop and commercialize a disruptive technology ? Are you driving towards market leadership with an evolving product line? Are you trying to leverage core technology to a new market application ? The challenges for each one of these are different !

3. Linking Platforms to Enterprise Growth

4. Market Expansion Three Key Challenges Copyright © 2003, Marc H. Meyer Do not reproduce without the permission of the author. mhm@neu.edu

5. Challenge #1 Create Product Line Architectures with Scalable, Shared Subsystems (A Platform Strategy) Copyright © 2003, Marc H. Meyer Do not reproduce without the permission of the author. mhm@neu.edu

6. Challenge #2 Defining Your Platforms Appropriately The Subsystems are the Platforms (Not the product line architectures). Copyright © 2003, Marc H. Meyer Do not reproduce without the permission of the author. mhm@neu.edu

7. Challenge #3 (And easily the hardest) Organizing Appropriately for a Platform Strategy Copyright © 2003, Marc H. Meyer Do not reproduce without the permission of the author. mhm@neu.edu

8. Leveraging Technology to New Market Applications for Enterprise Growth 5 Key Challenges ! Copyright © 2003, Marc H. Meyer Do not reproduce without the permission of the author. mhm@neu.edu

9. Linking Platforms to Enterprise Growth

10. Principle #2 Do Deep Dives on Target Users, Buyers, & Channels Copyright © 2003, Marc H. Meyer Do not reproduce without the permission of the author. mhm@neu.edu

11. Principle #3 Leverage Your Technologies To the New Market Application Focus User Driven Innovation On Particular Subsystems Copyright © 2003, Marc H. Meyer Do not reproduce without the permission of the author. mhm@neu.edu

12. Principle #4 Empower Multifunctional Teams Liberate Them from Traditional Gates that Allow Executives to Micro-manage Copyright © 2003, Marc H. Meyer Do not reproduce without the permission of the author. mhm@neu.edu

13. Principle #5 Be Prepared to Revisit the “Business” Channels Business Models (Which means you will need a lot more aircover! ) Copyright © 2003, Marc H. Meyer Do not reproduce without the permission of the author. mhm@neu.edu