1. The 30 Second Pitch/Hook  Are you having trouble finding cell phone accessories? Or you just get bored with those old design? Take a look at our website: “www. Kawaii-friends.com”. We are both wholesale and retail website, no minimum order request and provide you with the best quality. Also, you will find the cutest, unique little things for your “best friend”. You will be strap at the first sight!!! So start shopping with us now!

2. Kawaii-friends.com (Logo) Uyen Tran Grade:12 Age:18 1

3. Business Profile  Purpose: buy things from other websites and resell at my website. Type of Business : –Wholesale and retail. –How will you satisfy a consumer need Legal Structure (Chapter 14) : –Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company or Not-for-Profit Corporation –Why did you select this legal structure? 2

4. Product/Service Description (Chapters 8 & 21)  Product and service features: o20% price for registered members. oDiscount price for wholesalers. oFree shipping for order over $150. Describe how you believe your product/service will satisfy consumer needs Qualifications –List 3 reasons why you are qualified to run this business 3

5. What are the facts that support the opportunity? What is industry growth rate? –How much money is being spent in this market? (ex. Children’s market spends $14.1 billion per year) –What are the results of your survey, observational research, interviews, etc. –What is the size of your market? Market Analysis (Chapter 18) Total Population (by age and gender) Average Income (of target bracket) Potential Market Size 4

6. Consumer Profile (Chapters 11 & 18) By Location –[The size of the area, density, and location of your customers. Where do your customers live, work, go to school, or shop?] By Population –[The age, gender, occupation, and education of your customers] By Personality –[The general personality, lifestyle, sports, hobbies & other fee time activities, music preferences, etc.] By Behavior –[Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers.] By Income –[Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ] Photo of a consumer 5

7. Competition (Chapters 8 & 17) Competitive Advantage (Chapter 8) List 2 reasons why customers will purchase your product or service over your competitor’s. ( Go beyond lowest price.) CompetitorPriceQuality Greatest Strength Greatest Weakness [ex. Local seller] $ [ex. National chain] $ $ 6

8. Marketing Mix (Chapter 10 &18) Price: –[Should be an explanation of why you chose your price] Place: –[Should be an explanation of why you chose this place] Product: –Explain the benefits and features of product Promotion: –Explain the strategy to promotions you will use 7

9. Marketing Plan (Chapter 10 & 19) PhaseMethodDescriptionCost Awareness What tactics will you use to get consumers to know you exist? Where? How many? When? How much will it cost? Purchase What tactics will you use to motivate people to buy your product/service? Retention How will you build a long term relationship and get them to return? 8

10. Economics of 1 Unit (Chapter 9) (Retail/Wholesale Businesses ONLY) Definition of One Unit Selling Price per Unit$ (A) COGS Per Unit$ (D) Variable Costs Per Unit (outgoing shipping, packaging, commissions) $ (E) Total Cost of Sales (D+E)$ (F) Gross Profit Per Unit (A-F)$ 9

11. Cost of Materials/Direct Labor (Chapters 2 & 9) (For Service and Manufacturing Businesses ONLY) Definition of One Unit Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) (A) Time (in hours) to make 1 unit (B) Direct Labor Cost Per Unit (A)*(B) $$ Total Direct Labor Per Unit$ Material DescriptionCost/Total QuantityCost Per Unit ($) Total Material Cost Per Unit$ Variable Costs Per Unit (shipping, commission, packaging) $ Cost of Sales Per Unit (labor +material+vc) $ 10

12. Economics of 1 Unit (Chapter 9) (For Service and Manufacturing Businesses ONLY) Definition of One Unit Selling Price per Unit$ (A) Direct Labor Per Unit (if applicable)$ (B) Materials Per Unit(if applicable) $ (C) Total COGS Per Unit (B+C)$ (D) Variable Costs Per Unit (outgoing shipping, packaging, commissions) $ (E) Total Cost of Sales (D+E)$ (F) Gross Profit Per Unit (A-F)$ 11

13. Time Management Plan Business Schedule for a Typical Week EntrepreneurshipHours School Hours Work Hours (ex.part time job) Free-Time Hours 12

14. Average Monthly Fixed Costs (Chapter 9) Type of Fixed CostMonthly Cost Entrepreneurial Stipend [ hours x (minimum wage + $1] $ utilities$ salaries of employees$ advertising$ insurance$ interest$ rent$ depreciation$ other$ Total Monthly Fixed Costs$ 13

15. Monthly Sales Projections (Chapter 13) MonthUnits Sold January February March April May June July August September October November December Total = (Double click on chart to add information) Monthly Break- Even Units (Chapter 20) Monthly Fixed Costs/Gross Profit Per Unit 14 Sales Assumption Size of Market Full Capacity Seasonality

16. Selling Price Per Unit$ (A) # of Units Sold (B) Total Sales (A*B)$ (C) Total COGS (COGS per unit * B)$ (D) Other Variable Costs (Other variable costs per unit * B $ (E) Total Variable Costs (D+E)$ (F) Gross Profit (C-F)$ (G) Yearly Fixed Costs$ Other Costs/Unforeseen$ Total Fixed Costs$ (H) Profit before Taxes (G-H)$ (I) Less Estimated Taxes @25% (I *.25)$ (J) Net Profit (I-J)$ Projected Yearly Income Statement (Chapter 13) 15

17. Start-up Investment (Chapter 14) Entrepreneurial hours needed for start-up (A) Wage I pay myself (B) Total start-up time investment (A*B) $$ ItemWhere I will buy this?Cost of Item $ $ $ $ CASH RESERVE covering 3 months of fixed costs $ Estimated TOTAL START-UP INVESTMENT $ 16

18. Return on Investment Return on Sales (ROS) chapter 14 Yearly Net Profit ÷ Total Sales X 100 % For every $1 dollar of sales, my business earned : $ 17 (ROI) chapter 3 Yearly Net Profit ÷ Start-up Investment X 100 % For every $1 dollar invested, my business earned : $

19. Financing Strategy for Total Start-up Investment (Chapter 14) Total: $ SourceAmountDebtEquityGift Personal Savings [ How will you save?] $ Relatives/Friends $ Investor [Who is it?] $ Grant [From Whom?] $ 18

20. Social Responsibility Plan (Chapter 10) Describe how your business will give back to the community or support a cause in which you believe Explain how you will incorporate social responsibility into your marketing plan 19

21. Business & Educational Goals (Chapter 3) Business - [enter short term goal] - [enter long term goal] Educational - [enter short term goal] - [enter long term goal] 20

22. [Enter your mission statement ] Thank you for your consideration of [Enter company name] 21