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Published byStuart Shelton Modified over 8 years ago
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Strategy Implementation Action planning Preparing for execution
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A Framework for Strategic Analysis Strategy formulation Stakeholders analysis Analysis of R&C Environmental Analysis Strategy congruence Alternative Strategies Action plan Monitoring Feedback Execution Strategy implementation
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Strategy Implementation: outline Changes required to implement the new strategy Delineating changes /interventions Action planning Streamlining execution Adopt a “project management” mode Define “project organization” structures Use corporate plans and budgets
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What changes are needed? Changes / Interventions
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What changes? Using McKinsey 7-S Structure Shared values Skills Systems Staff Style Strategy
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What changes? Using the 7Ss (1) ChangeImpactBarriers /difficulties Strategy Transparency Align functional strategies Align tactics Structure New units, projects transversal teams delegating power accountabilities Basic structure, reporting Systems IT, reward, control operating, cost control Quality, customer planning KM systems
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What changes? Using the 7Ss (2) ChangesImpactBarriers /difficulties Staff Executive changes, recruitment Satisfaction, motivation Retention, Productivity Skills/Competences Skills required Exchanges, cooperation Training needs,transfer Style & Leadership Directive vs Participative Coaching Develop leadership qualities Shared values/ culture Signaling change Align with strategy Cohesiveness vs variety Sociability /solidarity
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Or, use the Value Chain Source: M.E. Porter Inbound Logistics Operations Outbound Logistics Marketing &Sales Technology Development Human Recourse Management Firm Infrastructure Primary Activities Service Support Activities Margin
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Or, use Value Chain to identify actions (1) ActivityChanges Required ImpactObstacles Inbound logistics e.g. organization, efficiency and effectiveness Production / Operations e.g. efficiency and effectiveness Outbound logistics e.g. efficiency and effectiveness Marketing & Sales e.g skills, knowledge, brands, effectiveness, cross selling opportunities Service & Service Quality e.g customer satisfaction, retention, loyalty Finance e.g project financing, margin improvements
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Or, use Value Chain to identify actions (2) ActivityChanges Required Management e.g changes in top management, change agents, leadership roles Human Resource Management e.g. capabilities required, training, motivation, quality and skills, relationships Technology, Innovation e.g enhance capabilities in technology,Design/Product,/Process innovation Procurement e.g. changes in sourcing, organization, procedures, relationships, technology
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Or another version: a people - centered approach (Ghoshal) Strategy Systems Structure Hard Purposes Relations People Soft
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Plan of Changes Detailing changes, projects Specify resources required Decide on ways of implementation Time schedule, milestones Set priorities Decide on cycles of change
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Difficulty and time needed for changes (indicative) Time High Low Difficulty Strategy Structure Systems Culture Skills Capabilities
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Time schedule and milestones Act 1 Act 2 Act 3 Act 4 Act 5 Time Milestone Changes to implement: Selected changes / interventions – per S, or in total. Put priorities. Use project management tools.
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Execution: who will be involved? Top management: necessary New CEO?: signaling commitment to change External consultants? : as consultants, not executives Managers, hierarchy: necessary Project team: rolling – up changes
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Streamlining for execution Assign responsibilities for specific changes Allocate the changes down the hierarchy Provide resources for implementation of changes Incorporate the changes in the business plans and budgets Decide if you will set up a separate project structure To pare changes off line before commissioning into operation For some of the changes, e.g. systems Monitoring the execution of changes Through reporting and hierarchy Through steering committee and project monitoring
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Organize the change project (a project structure next to the hierarchy) Project team 1Project team 2Project team 3 Project Manager Steering Committee
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Use strategic change workshops … To reconsider or modify the intended changes and their expected outcomes Improvise in the course of action To examine blockages to strategic changes Lift obstacles To promote ownership of changes Commit more people To monitor the progress of change projects
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Using Strategy Consultants To obtain access to know-how if needed Get an external objective view of issues To better organize implementation Also for symbolic / political reasons To symbolise the importance of the work To cut through internal disagreements
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