1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -1 Chapter 1 The Nature of Strategic Management Strategic Management: Concepts & Cases 13 th Edition Fred David

2. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -2 Art & science of formulating, implementing, and evaluating, cross-functional decisions that enable an organization to achieve its objectives Strategic Management –Defined

3. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -3 Purpose of Strategic Management To exploit and create new and different opportunities for tomorrow

4. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -4 Strategic Management In essence, the strategic plan is a company’s game plan

5. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -5 Presentasi lengkap silakan email ke dosen pengampu