1. 3M Confidential. © 3M 2016. All Rights Reserved. 1 3M Stationery and Office Supplies Division 3M Confidential. © 3M 2016. All Rights Reserved. 2016 Over the Top Program Updates March 28th, 2016

2. 3M Confidential. © 3M 2016. All Rights Reserved. 2 3M Stationery and Office Supplies Division © 3M 2015. All Rights Reserved. 3M Confidential. POST-IT® BRAND MARKETING COMMUNICATIONS 2

3. 3M Confidential. © 3M 2016. All Rights Reserved. 3 3M Stationery and Office Supplies Division Sales Assets Web Assets Promotional Products Suggestions Flyer HTML Poster

4. 3M Confidential. © 3M 2016. All Rights Reserved. 4 3M Stationery and Office Supplies Division Sales Assets Web Assets Flyer HTML Poster Promotional Products Suggestions

5. 3M Confidential. © 3M 2016. All Rights Reserved. 5 3M Stationery and Office Supplies Division 4/055/196/21 SUPER STICKY | 2016 COMMUNICATIONS PLAN JAN FEB MAR MAY JUN JUL AUG SEPT OCT NOV DEC APR Paid Search (Always On) RETARGETING SOCIAL MEDIA CPVV (short videos & GIFs) CPE (quotes & stories) EMAIL (Intermittent) TWITTER, INSTAGRAM, FACEBOOK 4/1 – 6/30 OPTIMIZED SEARCH PAID DIGITAL MEDIA GIPHY, PROGRAMMATIC VIDEO 4/1 – 6/30

6. 3M Confidential. © 3M 2016. All Rights Reserved. 6 3M Stationery and Office Supplies Division Sales Assets Web Assets Flyer HTML Poster Promotional Products Suggestions

7. 3M Confidential. © 3M 2016. All Rights Reserved. 7 3M Stationery and Office Supplies Division OFFICE EXCELLENCE | 2016 COMMUNICATIONS PLAN JAN FEB MAR MAY JUN JUL AUG SEPT OCT NOV DEC APR Q2 SOCIAL MEDIA PAID ADS FACEBOOK, LINKEDIN, RETARGETING Paid Search (Always On) OPTIMIZED SEARCH SEARCH RETARGETING JAN – April SEPT – NOV COMMISSIONED OFFICE ORG RESEARCH BESIDE GREAT LEADERS PR (Always On) COMMISSIONED WORKPLACE RESEARCH EXPERT ORGANIZER TEAM COLLABORATOR OFFICE INNOVATORMEETING MASTER Quarterly Theme PAID DIGITAL MEDIA PROGRAMMATIC BANNERS, RETARGETING Perks! EMAIL MEETING MASTER Key Seasons ADMIN MONTH DATED GOODS 4/20 4/64/27 1/14 2/4 10/6 11/9 7/13

8. 3M Confidential. © 3M 2016. All Rights Reserved. 8 3M Stationery and Office Supplies Division © 3M 2015. All Rights Reserved. 3M Confidential. SCOTCH™ BRAND MARKETING COMMUNICATIONS 8

9. 3M Confidential. © 3M 2016. All Rights Reserved. 9 3M Stationery and Office Supplies Division © 3M 2015. All Rights Reserved. 3M Confidential. 9 The Big Idea

10. 3M Confidential. © 3M 2016. All Rights Reserved. 10 3M Stationery and Office Supplies Division The Savvy Solver OUR TARGET AUDIENCE: She has a never-a-dull moment life, and wouldn’t have it any other way. Whether she’s taking on a new and exciting assignment at work, decorating her home for the holidays or completing projects around the house, she is ready for whatever comes her way. Among her friends she is the go-to for tips and ideas. With a little ingenuity and the right tools, she knows how to pull-it-off. She makes coordinating special occasions and everyday quick-fixes look easy.

11. 3M Confidential. © 3M 2016. All Rights Reserved. 11 3M Stationery and Office Supplies Division © 3M 2015. All Rights Reserved. 3M Confidential. Moving Season – Integrated Campaign 11 Paid Digital Scotchbrand.com Social Media, Paid Search, Retargeting & Email Public Relations & Engagement Strategy Tips & Tricks for Moving How-to’s from Key Influencers

12. 3M Confidential. © 3M 2016. All Rights Reserved. 12 3M Stationery and Office Supplies Division Moving Season | 2016 COMMUNICATIONS PLAN JAN FEB MAR MAY JUN JUL AUG SEPT OCT NOV DEC APR PAID SEARCH SEARCH RETARGETING SOCIAL MEDIA PAID ADVERTISING (Intermittent) PUBLIC RELATIONS PAID DIGITAL MEDIA EMAIL (Intermittent) 5/2-9/30 5/10 6/1 7/12 8/9 5/2 – 9/30 9/14 5/2 – 9/30 HEAVY UP Resourcefulness Network

13. 3M Confidential. © 3M 2016. All Rights Reserved. 13 3M Stationery and Office Supplies Division © 3M 2015. All Rights Reserved. 3M Confidential. Back-to-School – Integrated Campaign 13 Paid Digital Scotchbrand.com & Digital content generation Social Media, Paid Search, Retargeting & Email Public Relations & Engagement Strategy Highlight Everyday People using Scotch® Brand Tape in unique ways - Hands on Hero Partner with Key Influencers who are Everyday Heroes

14. 3M Confidential. © 3M 2016. All Rights Reserved. 14 3M Stationery and Office Supplies Division Back-to-School | 2016 COMMUNICATIONS PLAN JAN FEB MAR MAY JUN JUL AUG SEPT OCT NOV DEC APR PAID SEARCH SEARCH RETARGETING SOCIAL MEDIA PAID ADVERTISING (Intermittent) PUBLIC RELATIONS PAID DIGITAL MEDIA EMAIL (Intermittent) 7/25-9/30 7/25 8/2 7/25 – 9/30 8/25 7/25-9/30 HEAVY UP Resourcefulness Network 9/7

15. 3M Confidential. © 3M 2016. All Rights Reserved. 15 3M Stationery and Office Supplies Division © 3M 2015. All Rights Reserved. 3M Confidential. 2016 Full Year Integrated Campaign 15 Paid Digital Scotchbrand.com & Digital content generation Social Media, Paid Search, Retargeting & Email Public Relations & Engagement Strategy Highlight Everyday People using Scotch® Brand Tape in unique ways - Hands on Hero Partner with Key Influencers who are Everyday Heroes and create Tips & Tricks Content

16. 3M Confidential. © 3M 2016. All Rights Reserved. 16 3M Stationery and Office Supplies Division 2016 FULL YEAR COMMUNICATIONS PLAN JAN FEB MAR MAY JUN JUL AUG SEPT OCT NOV DEC APR PAID SEARCH SEARCH RETARGETING SOCIAL MEDIA PAID ADVERTISING (Intermittent) PUBLIC RELATIONS PAID DIGITAL MEDIA EMAIL BTS7/25-9/30 BTS7/25 – 9/30 BTS7/25-9/30 HEAVY UP Resourcefulness Network Moving5/2 – 9/30 HEAVY UP Moving5/2-9/30 BTS7/25-9/30 Moving5/2-9/30 Moving 5/2 – 9/30 HEAVY UP Holiday 11/14-12/23 Holiday 11/1-12/23