2. What is Psychology? The scientific study of behavior and mental processes (humans and animals) Covers what we….. Think Feel Do Largest association of Psychologists worldwide

3. Why Study Psychology? Application to everyday life Gain insight into behavior (yours and others)

4. Goals of Psychology Describe Describe behavior Explain Explain behavior Predict Predict behavior Influence Influence behavior

5. Phrenology – Examining bumps on the skull to determine intellect and character traits (19 th century) Past attempts at understanding human behavior (weird or not) have led to what we know today and shaped the current Approaches to Psychology

6. Trepanning – Used in ancient/early psychology

7. Wilhelm Wundt “ Father of psychology ” “ Father of psychology ” Started 1st lab to study humans (1879) Started 1st lab to study humans (1879) Established Psychology as formal field of study Established Psychology as formal field of study StructuralismStructuralism Introspection – self observation, report thoughts and feelings

8. William James “ Father of MODERN Psychology” or “Father of Psychology in the U.S.” Principles in Psychology = 1 st Psychology Textbook Functionalism

9. Evolutionary Psychoanalytic Behavioral Humanistic Cognitive Biological Sociocultural

10. PSYCHOANALYTIC Key ideas childhood experiences unconscious forces Sigmund Freud (1856 – 1939) Unconscious motivations are responsible for human behavior Techniques: Free association Psychoanalysis Dream analysis

11. BEHAVIORAL Key ideas Observable Behavior Conditioning/Learning Prior experience John Watson (1878 – 1958) Behavior the result of conditioning – “We are what we learn to be” B.F. Skinner (1904 – 1990) Reinforcement

12. HUMANISTIC Key ideas Self-directed Uniqueness Potential to develop

13. COGNITIVE Key ideas How we ….. Process, Store, Retrieve information Thought patterns Problem solving Behavior results from memories, expectations

14. BIOLOGICAL A.k.a. Behavioral neuroscience Key ideas How the brain, nervous system, hormones, genetics influence behavior

15. SOCIOCULTURAL Key ideas Cultural influence on behavior Gender Socioeconomic status

16. Evolutionary Behaviors are adaptable in order to continue a species.

17. Eclecticism By combining information from all of the approaches, psychologists stand a better chance of describing, explaining, predicting, and controlling behavior. BIOPSYCHOSOCIAL MODEL – Psychologists use a combination of the approaches.

18. Psychologist Observe, analyze, evaluate behavior Doctorate degree Psychiatrist Medical degree + training in psychiatric medicine

19. Clinical Psychologist diagnoses and treats people with emotional disturbances Counseling Psychologist help people deal with problems of everyday life Developmental Psychologist Study changes that occur throughout life Forensic Psychologist Study law and psych. Can be trained in clinical psych.

20. Educational Psychologist helps students learn Industrial/Organizational Psychologist employed by businesses to boost production, improve working conditions, make the workplace a more satisfying environment

21. Research v. Applied Psychology Research Psychologists – study origins, causes, results of behavior Applied Psychologists – make direct use of the findings of research psychologist; deal directly with clients

22. Naturalistic Observation Observe subjects in a natural setting without interfering Natural behavior Case Study Intensive investigation of one or more participants long-term observations, diaries, tests, interviews

23. Survey Interviews, questionnaires, or both asking many individuals a fixed set of questions Longitudinal Study Data is collected over a number of years Development time-consuming Cross-sectional Study Different age groups – same time – compare

24. Longitudinal vs. Cross-Sectional

26. Double-Blind Experiment Neither participants nor experiment knows which received medication keeps researcher unbiased Placebo effect change in illness/physical state from knowledge and perception of treatment believing it will have an effect fake medication