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TAMPA, FL JANUARY 17-20, 2013 BRAZIL
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Marcius Pinto Matheus Motor Trailer do Brasil Vice President BRAZIL
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Brazilian RV Market Brazilian RVs –Models –Technology –Pricing and purchasing system RV Manufacturers –# of Manufacturers –# of Dealers RV Production –Annual production –# of RVs in Brazil
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Brazilian RV Market Market profile –Graphic images –Graphic explanation Rentals –How does it work and why? Marketing –Magazines, social networks, internet, etc. –Fairs, events and shows Imports –Taxes and fees
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Brazilian RV Market Government –Actions –ABRACAMPING Camping –# of Campgrounds Perspective –What we need to change –2014 World Cup and 2016 Olympics Driver’s licenses –Types
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Brazilian RV Market Brazilian RVs –Models: “A” Class“B” Class
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Brazilian RV Market Brazilian RVs –Models: “C” ClassCamper
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Brazilian RV Market Brazilian RVs –Models: Travel Trailer
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Brazilian RV Market Brazilian RVs –Technology: “B” Class
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Brazilian RV Market Brazilian RVs –Technology: “B” Class “C” Class
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Brazilian RV Market Brazilian RVs –Technology: “C” Class
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Brazilian RV Market Brazilian RVs –Technology: “C” Class
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Brazilian RV Market Brazilian RVs –Technology: “C” Class
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Brazilian RV Market Brazilian RVs –Technology: Travel Trailer
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Brazilian RV Market Brazilian RVs –Technology: Camper
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Brazilian RV Market Brazilian RVs –Prices and purchasing system: No financing available - Payment is 100% cash. “C” Class: US $150,000.00 26ft. Travel Trailer: US $55,000.00
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Brazilian RV Market RV Manufacturers –# of Manufacturers: Motorhome manufacturers: 11 (eleven) Travel Trailer manufacturers: 02 (two) Camper manufacturers: 02 (two) –# of Dealers: Dealers for used RVs: 10 (ten)
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Brazilian RV Market RV Production –Annual Production: The eleven manufacturers produce approximately 140 motorhomes annually. Delivery time for “A” Class: From 03 to 10 months. Delivery time for “C” Class: From 20 to 30 days. –# of RVs in Brazil: Not official information: Around 3,700.
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Brazilian RV Market Market profile –Graphic of the Market Profile:
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Brazilian RV Market Market profile –Explanation of Graphic From 1970 to 1980 the RV market was totally dominated by travel trailers; From 1980 to 1998 we had a small increase in motorhomes... around 30%; From 1998 until today, 95% of the market is dominated by motorhomes and just 5% travel trailers; Of this 95% of motorhomes, the largest demand is divided between C and B Class.
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Brazilian RV Market Rentals –How does it Work and Why? Hard to find insurance; Commercial use only; All rentals have a professional driver; Total of 3 companies.
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Brazilian RV Market Marketing –Magazines, Social Networks, Internet, etc.
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Brazilian RV Market Marketing –Fairs, Events and Shows No shows; Associations created by RV owners; Some events during the year; Trade and exposition at these events.
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Brazilian RV Market Imports Taxes and Fees: 20% initial + other fees Example: 2.5 times the price and then calculate the money difference. So: US $20,000 x 2.5 = US $50,000 Brazil money x USA money = x 2.00. Total: R $ 100.000,00
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Brazilian RV Market Government –Actions: CNT; Associations. –ABRACAMPING: Brazilian Association of Camping; One of the most important associations; Always helping the camping and caravaning market.
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Brazilian RV Market Campgrounds –# of Campgrounds: No official numbers; Around 600, but just 30 prepared for RVs; All campgrounds have water and electrical hookups; No printed guides, just websites; Information from customers; Overnights at the same place where trucks and buses stay -- on main highways.
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Brazilian RV Market Perspective –What we need to change: Price of RVs; Finance availability; Travel Packages vs. motorhome value; Campgrounds; Culture –2014 World Cup and 2016 Olympics: Rental market won't increase; More advertising and promotion of the RV lifestyle; Market increase of 20-30% for the first year.
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Brazilian RV Market Driver’s licenses Types: A – Motorized vehicles that have 2 or 3 wheels (motorcycles for example); B – Motorized vehicles with the TGW up to 3,500kg with a maximum of 8 passengers. Also for RVs (towable or motorized) with TGW up to 6,000kg. C – Motorized load vehicles with GTW up to 6,000kg; D – Motorized vehicles for more than 8 passengers, excluding the driver; E – Drivers of motorized vehicles for B, C or D license when the towable vehicles exceed 6,000kg or have more than 8 passengers. RVs: Drivers that have an “A or C class” RV with the TGW higher than 6,000kg need the “D” license. RVs less than 6,000kg need the “B” license. Vans for more than 8 passengers need a D license. If not, they can drive with the “B” license. If you want to tow a travel trailer and it’s less than 6,000kg you need the “B” license.
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Brazilian RV Market Contact information Marcius Pinto Matheus marcius@motortrailer.com.br Phone #: 55 19 3561-3011 Mobile #: 55 19 7802-6369 Company: Motor Trailer do Brasil
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