1. Create E-Marketing for Your Customers Jacque Etherton Marketing Coordinator

2. Overview of Presentation  E-Marketing Statistics & Feedback  Benefits of E-Marketing  How to Create E-Marketing  Decide Theme & Research  Design Software  Open Office  How to edit a piece we’ve created  E- Marketing Platforms  Recap

3. E- Marketing Statistics & Feedback  Results from Indoff survey:  75% of Indoff Partners use e-marketing once a month  47% of Partners that use e-marketing have received an order directly or indirectly from an e-marketing piece  “Each time I do any email campaign I get a 3% response for something even if it’s not related. The point is they know I am still here.”  “Renewed an existing customer and received an order over the internet”  “Yes, I have sold almost 20 industrial fans since that piece”  “One example: I sent out an email blast this week that was in the form of a paragraph telling about copy paper prices increasing on June 1st. I have had an excellent response to that. Another example: I made my own flyer for a cute item and within 10 min of sending the email, I rec'd orders for several of them.”  “It keeps my name right there in front of them and helps my customers place an order right there or reminds them to place an order for something else.”

4. Benefits of E-Marketing  Cost Effective  Targeted  Builds relationships and loyalty  Opt-in or unsubscribe options  Visually pleasing  Allows for interactive dialog

5. How to Create Your Own E-Marketing  Decide on topic/theme & research  Develop content  Gather images & create visual with Gimp or Paint  Upload finished visual jpeg to Partner Marketing Site  Insert image into Open Office HTML document and add content  Add “opt out” message  Save HTML document for e-mail marketing

6. E-Marketing – Theme & Content  Let’s pick a theme – How to make your office eco-friendly  Research the topic and write up your content in Word  Ex: “With all of the new eco-friendly alternatives available in the marketplace today, you may be interested in learning ways in which your company can reduce their environmental impact. Here are a few tips:  Use non-toxic cleaning products free of harsh chemicals  Use environmentally friendly office products  Set up recycling bins within your offices  Use eco-friendly break room products  Switch to fair-trade, shade-grown coffee  Avoid printing documents that could be e-mailed  Turn off any equipment that doesn’t need to be on when you’re not in the office As your Indoff Partner, I have access to hundreds of eco-friendly products and advice for how you can go green within your office.”

7.  Choose specific products you want to promote to your customers – find images that are available to you (vendor CD or website)  If you don’t have Photoshop, you can also use Paint, GIMP, or an alternative photo/design editor  All of the images I have selected are from Supplies Direct  Drag each image to your Desktop, Rename, Paste into Paint from Desktop, Save as jpeg file!  Don’t forget the Indoff logo! E-Marketing – Gather Images

8. E-Marketing- Upload Image  Let’s start by uploading the Indoff logo  Go to a Partner Marketing Site  Upload your JPEG image in the “System” tab under “Site Uploads”  After a successful upload, click on the thumbnail image  Highlight the entire URL (web address) for the image and copy  Be sure to do this for all images you want in the e-mail marketing piece

9. E-Marketing- Open Office HTML  Open new “Open Office” HTML document on your computer  Open Office is free to download  Click the insert photo button in Open Office  Paste the URL that you copied in the “File Name” field, then click “Open”  Add your text content from Word  Copy and paste works just fine  Play with the colors and fonts if you wish

10. E-Marketing- Send out via E-Mail  After saving your e-marketing piece as an HTML document in Open Office, you’re ready to send it out!  Edit Select All Copy  Go to your e-mail (Indoff g-mail works great!)  Compose New e-mail  Place cursor in the body of the e-mail and Paste  You should see all the images and content, tweak things if you need to.  In BCC “To” field, add your customer contacts  And finally – Always, always, follow-up!!

11. How to Edit E-Marketing  You can find all of the e-marketing pieces that have been created by going to the Intranet Groups Marketing E-Marketing  Once you have selected your E-Marketing piece, click on it so it opens in it’s own window  Edit Select All Edit Copy  Go to your e-mail and “Compose Mail”  Place your cursor in the body of the e-mail and Paste  After it is pasted, you can edit the text as you would like  Just delete the text you would like to replace and type in your new message!  Also, add your contacts in the BCC “To” field and Follow-Up!!

12. E-Marketing Platforms  Why use an e-marketing platform?  A few options:  Constant Contact  iContact  ResultsMail  Yesmail Direct  MailChimp  Research and Compare  Find out what would work best for you

13.  We covered the statistics & feedback from Indoff Partners that use e- marketing  I showed you how to create an e-marketing piece for free using a simple design program, using Indoff’s Partner Marketing Sites and Open Office  We went over how to edit an e-marketing piece that has already been created by the Marketing Department  No matter how you create it, e-marketing is a beneficial medium to get and keep your name in front of customers… Questions? E-Marketing Recap