1. Market Segmentation Strategies Cartridge World Consumer Purchasing Behavior Analysis

2. Cartridge World We will look at 3 different purchasing Groups. Hispanic Senior Asian Analysis of Customer Behavior

3. Age 65+ Men Regular user of our service Market Segmentation 3 variables considered

4. Need to know how these group prefers to purchase Cultural differences will play a role Sub Cultures will also be important in decisions Consumer Attributes

5. Social factors will play a role Personal Factors Psychological reasons Consumer attributes continued

6. Develop tailored marketing messages for each group identified Make similar advertising plans to be altered for each group Create a survey to uncover what speaks best to each group Have all information translated into every language to be a better product Marketing Strategy

7. FeaturesBenefits Automatic refill serviceNever run out of ink when you need it most. Just in Time DeliveryNew ink cartridges will be delivered to your door just in time before you run out of current ones Return Shipping includedWe will send a return label and bag to send back the used cartridges Emailed remindersWe will send email reminders to our customers a week before we send the replacements to be able to opt out if needed for that month. Product Features and Benefits

8. Magazine Advertisement

9. Perreau, F. (n.d.). The Consumer Factor Consumer Insights, Market Research, Consumer Behavior & Neuromarketing. Retrieved February 23, 2015, from http://theconsumerfactor.com/en/4-factors-influencing- consumer-behavior/http://theconsumerfactor.com/en/4-factors-influencing- consumer-behavior/ Dhar, R. W. a. R. (2013). Marketing Management, VitalSource for Kaplan University, 4th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781269309646/id/ch04fig06 http://online.vitalsource.com/books/9781269309646/id/ch04fig06 Company Overview | Ink and Toner Printer Cartridges | HP | Canon | Kodak | Epson | Dell | Brother | Lexmark | Cartridge World. (n.d.). Retrieved February 6, 2015, from https://www.cartridgeworld.com/company-overview/ References