1. THIS WEEK IN TECHNOLOGY SEPT. 22 ND – 26 TH INVENTIONS (TRADEMARKS)

2. STATEMENT OF INQUIRY TRADEMARKS ARE IMPORTANT TO INVENTORS AND ARE USED FOR GENERIC AND BRAND NAME

3. UNIT QUESTION Why protection of trademarks are used and are important?

5. LESSON OBJECTIVES Scholars will be able to define the term “trademark” Scholars will be able to categorize products as generic or brand name Scholars will be able to identify popular trademarks

6. DO NOW!!!!! In your spiral notebook define the following word(s) TRADEMARK WHAT DOES THIS WORD MEAN TO YOU?

7. HOW ARE TRADEMARKS DIFFERENT FORM PATENTS?

8. If You wear Nike athletic shoes stand up If You wear Levi’s jeans If you have a have Bic pen Ask scholars what all these items have in common

9. the “generic name for each item – Nikes (sneakers, Levi’s (Jeans) Jansport (backpack), Bic (pen)

10. Go online to: http://en.wikipedia.org/wiki/List_of_generic_and_generici zed_trademarks and compare the scholar list to the list provided at this Wikipedia webpage. http://en.wikipedia.org/wiki/List_of_generic_and_generici zed_trademarks Note: Let Scholars know that Wikipedia entries are made by the public, and may not be 100% true.

11. Scholars will go online to U.S. trademark hunt – find a trademark for each of the following categories Sound Logo Smell Phrase One unique trademark that does not fall into any of the previous categories, such as the design of a building or an animated character. In Your Notebook complete the following

12. Scholars will read Understanding Trademarks. Complete “Think About It” questions & Trademark Worksheet

13. Scholars will design a trademark of their first or last name using publisher or paint. Save it an upload it to Edmodo

14. Exit Ticket: In Edmodo answer the Exit Question: If you received a Whooper in a Big Mac box, what would you think?