1. TITLE Date Social Networking: Crafting the Perfect Social Media Strategy

2. TITLE Date About Me Director of Social Media for Bozell Blog RealTimeMarketer.com Social Media Books for Financial Times Press Written for Mashable.com Co-Founded Social Media Breakfast – Chicago AMC – The Pitch

3. TITLE Date Social Media Stats 43% of Baby Boomers use social media Survey of mothers over the age of 40 found that a majority have more Facebook friends than their children 22% of Americans used social media tools like Facebook or Twitter to follow events surrounding the November midterm elections Geolocation users are 38% more likely than the average US online adult to say that friends and family ask their opinions before making a purchase decision

4. TITLE Date Social Media Stats - Cont Less people follow brands on Twitter than Facebook, but 18% more likely to purchase something from that brand on Twitter than those on Facebook. 31% of consumers purchased a grocery or personal care product after using their mobile phone. 11% blogged about the purchase experience, posted a comment about the purchase on a social networking site and 11% posted a review online.

5. TITLE Date Project Management on Social Networks +3,000 LinkedIn groups related to project management +3 million people who list project management in their professional profiles There are more than 303,000 members in LinkedIn’s Project Manager Networking Group 7,000 YouTube videos about project management

6. TITLE Date Common Biz Use of Social Media To increase sales To increase awareness Customer support HR / Recruiting talent

7. TITLE Date Common Personal Use Networking Increase Expertise Follow Industry Trends Content filing Kill time

8. TITLE Date Simplistic Social Media Success Strategy Determine what your objectives are What do you want Identify value to your audience What do they want Find a way to connect the dots Give them what they want in a way that aligns with your goals

9. TITLE Date Determine Objectives Defined and specific goals Ties to business objectives There’s a commitment to it A time aspect You’ve identified what your “wins” are Understand your business online

10. TITLE Date Identify Value to Your Audience Understand your customer online What information are they looking for? What initiates a buying signal? What networks do they go to now? Who are the current trusted experts? What kind of media to they use?

11. TITLE Date Defining Your Niche – Foundation of your strategy Male / Female Age Profession Education Interests Online habits

12. TITLE Date Identifying Niche Behaviors Understand your targets online What information are they looking for? What networks do they go to now? Who are the current trusted sources? What kind of media do they use? How do they interact?

13. TITLE Date Connect The Two Fish where your fish are Provide valuable content that your networks want, not just what you want to tell them Provide a variety of content platforms Track results Adjust

14. TITLE Date How Do You Get Your Message Out Craft a detailed strategy Identify your audience Identify your message Understand your business online Understand your customer online Fill needs, not features

15. TITLE Date Personal Networking Personal Website Twitter Blogger Outreach LinkedIn Niche Social Networks

16. TITLE Date Social Media Project Management Tools Basecamp Yammer Internal CMS Skype Google+

17. TITLE Date Contact Me sbishop@bozell.com @thescottbishop on Twitter Real Time Marketer. Com