1. Remix and Memes From Report to Meme to Brochure Tom Ballard—Iowa State University

3. Memetics  Richard Dawkins (1976)  Aaron Lynch; Richard Brodie (1996)  Susan Blackmore (1999)  Robert Aunger (2001; 2002)  Kate Distin (2005)  Journal of Memetics (‘97–’05)

4. Memes  Internet memes  Not a well-documented shift  Organic  Wide spread (global, really)  Gradual  Collaborative; social  OED reports first usage of “net meme” in 1998 on CNN.  Richard Dawkins: The Internet meme is a “hijacking of the original idea” (2013).

5. Internet Memes: All Digital Artifacts?

6. Limor Shifman’s Definition (From Memes in Digital Media, p. 41) a)a group of digital items sharing common characteristics of content, form, and/or stance, which b)were created with awareness of each other, and c)were circulated, imitated, and/or transformed via the Internet by many users.

7. Examples of Image Macro Memes (do you recognize any?)

12. Assignment: Create a Meme 1.Review Assignment Sheets  Create a Meme Assignment  Assignment #5: Brochure or Poster 2.Decide which paper you would like to use for Assignment #5 3.Identify the image you would like to use from the paper you have chosen 4.Come up with a pithy, insightful statement that uses the image to explain your organization or artifact 5.Create the meme; DO NOT use imgur, imgflip, memecreator, or any simple online tools

13. How to create a meme in Adobe Photoshop 1.Open the image in Photoshop  If taking from MS Word, simply copy, open a new document in Photoshop, and paste it. 2.Use text tool to create phrase(s)  Use white Impact font, preferably about 36 pt. Add dark border. 3.Position text appropriately 4.Save image (preferably as.JPG or.PNG)

14. Report  Meme 1.Students use pictures they took for their alphanumeric writing.  Familiarity with visual content and context  Ownership 2.Meme assignment supports repurposing of material

20. Meme  Brochure 1.Meme should communicate multimodal content about the subject  Image  Caption  Image macro genre generates interest 2.Meme can become part of brochure, help tell story

22. Remixing with Memes Students acquire the following proficiencies:  Taking ownership of images  Composing pithy statements that rely on images  Placing memes in larger contexts

23. Works Cited  Aunger, Robert. The Electric Meme. New York: Simon and Schuster, 2002. Print.  Blackmore, Susan. The Meme Machine. New York: Oxford UP, 1999. Print.  Brodie, Richard. Virus of the Mind: The New Science of the Meme. Seattle: Integral Press, 1996. Print.  Dawkins, Richard. The Selfish Gene: 30 th Anniversary Edition. New York: Oxford University Press, 2006. Print.  Distin, Kate. The Selfish Meme: A Critical Reassessment. Cambridge: Cambridge University Press, 2005.  Lynch, Aaron. Thought Contagion: How Belief Spreads Through Society. New York: BasicBooks, 1996. Print.  Milner, Ryan M. “Hacking the Social: Internet Memes, Identity Antagonism, and the Logic of Lulz.” The Fibreculture Journal 22 (2013): 62–92. Print.  Shifman, Limor. Memes in Digital Culture. Cambridge: MIT Press, 2014. Print.  Wiggins, Bradley E. and G. Bret Bowers (2014). Memes as Genre: A Structurational Analysis of the Memescape.” New Media & Society (2014): 1–21. Print.