1. Designing Your Website

2. THINGS YOUR WEB DEVELOPER NEVER TOLD YOU!

4. Website Design Principles Design and Content Calls to Action On-site SEO Code http://hitreach.co.uk/perfect-web-page/

5. Design and Content Searchable – Findable Goal of Website Call To Action Benefit to Customer

6. http://hitreach.co.uk/perfect-web-page/ Design and Content 1.Headline 2.Navigation 3.Copy/Content 4.Readability Scannable Fonts - https://www.google.com/fonts https://www.google.com/fonts 5.Call to Action 6.Images 7. Images/Video 8.Breadcrumbs 9.Video 10.Footer

7. Decide what you want your customer to do Designed to trigger an interaction Convert a user Can be measured

8. 1.Main Call to Action 2.Social Sharing Buttons 3.Secondary CTA’s 4.Cross-selling and Upselling

9. CTA aka Call to Action http://hitreach.co.uk/perfect-web-page/#t2_ 1.Main Call to Action 2.Social Sharing Buttons 3.Secondary CTA’s 4.Cross-selling and Upselling

10. On-Site SEO SEO = Search Engine Optimization Designed to be found Key word rich content Communicates meaning to users Search engines know where to find it and what it is about

11. On-Site SEO http://hitreach.co.uk/perfect-web-page/#t3_ 1.Site Architecture 2.URL Structure 3.Title Tag 4.Meta Description 5.Header Tags 6.Contextual Links 7.Alt Tags 8.Video Hosting 9.Site Map

12. Code http://hitreach.co.uk/perfect-web-page/#t5_ Important for Ranking Fast Load Times Responsive

14. http://go.unl.edu/etailing

15. Other Online Curriculums Direct Marketing of Food Specialty Products http://go.unl.edu/directmarketingfood Marketing Agritourism Online http://go.unl.edu/agritourism

16. chancock1@unl.edujjenkins2@unl.edujnixon1@unl.edu Connie Hancock UNL Extension Jay Jenkins UNL Extension Jenny Nixon UNL Extension