1. ONLINE ADS TO INCREASE YOUR BUSINESS/BRAND/EMAIL LIST Tuesday, May 5 th, 2015 http://TLCElite.com 1

2. This Teaching Class http://TLCElite.com 2  Explanation of What an Online Ad is  Different Types Online Ads  Preparing in Advance  Best Practices  Reasons to Run Ads  Financial Decision  Examples

3. Reasons for Doing Ads http://TLCElite.com 3  To Build a List (monetize)  To Sell a Product (low end or inexpensive)  To Sell a Service (low end or inexpensive)  To Sell a High-End Product/Service (if it is effectively targeted)

4. Types of Ads http://TLCElite.com 4  Facebook  YouTube Advertising  Google Ads  Banner Ads

5. Targeting / ReTargeting http://TLCElite.com 5  What is it?

6. A Facebook AD – “Sponsored” http://TLCElite.com 6

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11. YouTube Ad http://TLCElite.com 11

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13. Google Ads http://TLCElite.com 13

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15. Banner Ads http://TLCElite.com 15

16. Preparing to Run Ads http://TLCElite.com 16  Have a Strategy  Create Great “Copy” / Ads  Know Your Prospects / Clients (profile)  Be Ready to Convert  Test Everything

17. Best Practices for Running Retargeting Campaign http://TLCElite.com 17  Frequency Caps (limit the # of)  Un-tag Buyers (Burn Code)  Tailor Ads to Different Users at Different Stages  Consider Geographic, Demographic & Subject Matter  Design Simple, Memorable, Beautiful Ads

18. Financial Decision http://TLCElite.com 18  Ads cost $$$$$$$  Determine a Fixed Amount in Advance  You are paying for “clicks”  Pay attention to “conversion” and cost  Notice the Results  Invest More IF It is Making Financial “Sense”

19. Facebook Ads https://www.facebook.com/advertising https://www.facebook.com/advertising http://TLCElite.com 19

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23. Resource Links http://TLCElite.com 23  http://facebook.com/advertising http://facebook.com/advertising  https://www.youtube.com/yt/advertise/ https://www.youtube.com/yt/advertise/  http://www.google.com/adwords/http://www.google.com/adwords/

24. Calendar - May http://TLCElite.com 24  Tuesday, May 12th – SPOTLIGHT LASER COACHING CALL  Wednesday, May 20th – MASTERMIND CALL – Everyone call in for this call please

25. Open Q & A Time http://TLCElite.com 25