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Experience Fresh Data Direct From The Source. Auto ID database.

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Presentation on theme: "Experience Fresh Data Direct From The Source. Auto ID database."— Presentation transcript:

1 Experience Fresh Data Direct From The Source. Auto ID database

2 The Reason: ➢ Every automobile make and model is manufactured based on each company’s vision and goals. ➢ They differ from engine type to body shape to even the cushions on the seats. Just as there are differences from make to make and model to model, there are differences from auto owner to auto owner, from individuals to families. ➢ Based on their lifestyles, occupation, families and interests a host of products and services are essential to every auto owners life. ➢ In this presentation you will see how important our data is in the success of reaching out to automobile owners. ➢ It will also explain the details and additional data that we can provide for the Automotive ID Database. Media One Auto ID Database:

3 Why Use Auto ID data? ➢ Research and analytics ➢ New vehicle launch campaigns ➢ Competitive-owner outreach campaigns to drive sales ➢ Direct Mail campaigns for new/used car sales ➢ Email campaigns for new/used car sales ➢ Driving traffic into dealerships via email/direct mail ➢ Insurance underwriting ➢ After-Market warranty sales Media One is a wholesale provider of fresh marketing data.

4  Every single record MUST be corroborated from two separate sources to be included into our database.  A 3 rd record must be received within a ten-month period to keep the file in the “master work” file, otherwise it is removed until such 3 rd validating record is received. Where we get our data: It is compiled from multiple sources such as:  Point of Sale and Point of Service (at the dealer level)  Major car clubs of America (e.g., BMW, Mercedes, etc.)  Warranty companies  Aftermarket repair facilities and Insurance agencies.  Online count system with your own login and Password  NCOA’d on download of your order. No additional charge.  Clients: Three of the nation’s largest insurance companies; numerous auto manufacturers, approx. 80% of Dealer Groups, warranty co’s., and more. Since we receive data from so many different sources it allows us merge/purge them against each other to validate records and also allows us to eliminate records that do not match up. This allows us to completely update our database once a week to ensure the highest quality data possible for our clients. Why we are unique:

5 Overview: Auto ID Database 118 million Online Count System (265,000 new per month) Update Cycle: Every Monday NCOA (National Change of Address) Done at download Demographic Selections Segments

6 Online Count & Ordering System

7 Auto ID selects  Year  Make  Model  Odometer at Last Recording  Lien/No Lien  Purchase Date  Title Date  Own  Lease …and more. List of Available Selections Demographic Overlay Selects  Income Range (Individual or HH)  Net Worth  Homeowner/Renter  Ethnicity  Telephones  Cell Phones  Presence of Child  Ethnicity  Credit Card Holder  Book Buyer  Magazine Subscriber  Mail Order Buyers  Marital Status  Age  Donor  Gender  Geographic  Length of Residence  Parents of Students …and much more!

8 Make and Model This feature is our most effective and most popular. We can select from every make and model as well as the vehicle year. Knowing the details of what auto owners actually drive is essential to any company wanting to reach this industry. Below are just some of the manufacturers that we have: Acura Aston-Martin Audi Bentley BMW Buick Cadillac Chevrolet Chrysler Dodge Ferrari Ford Geo GMC Honda Hyundai Hummer Infiniti Isuzu Jaguar Jeep Kia Lamborghini Land Rover Lexus Lincoln Lotus Maseratti Mazda Mercedes Mercury Mini Mitsubishi Nissan Oldsmobile Plymouth Pontiac Porsche Range Rover Rolls-Royce Saab Saturn Scion Subaru Volkswagen Volvo …and more!

9 List of Segments  Types of Auto Owners  Purchased New or Used  Leased Used or New  Financed Used or New  Auto Warranties  Aftermarket Accessory Shoppers  Pre-Qualified for New Lease/Purchase Type of Auto Owners  Hybrid Auto Owners  Luxury Auto Owners  European Auto Owners  Price Conscious Auto Owners  Young & Hip Auto Owners  Family Oriented Auto Owners  Racing/Performance Auto Owners NOTE: VIN can be used to search our database for specifics and pull out those specific records and output name, postal, Year, Make and Model, by using that VIN info to qualify the search and data pull, however the actual VIN data itself can only be released under certain circumstances like insurance underwriting and also on a state-by-state basis and/or case-by-case basis depending on the DPPA and Shelby Amendment Laws and as they pertain legally within certain states. Mileage Capturing the auto owners total mileage at time of auto service and/or purchase. By knowing the last recorded mileage, certain clients can determine when the car is due for service or when there manufacturer warranty may expire.

10 Political: We house the United States Voter files with freshly appended email & phones, US Veterans by Branch of Service, Active & Retired Military, Hispanics by Congressional District & all Donor data from State records. Email: 230 million confirmed-deliverable, updated weekly Email Broadcasting: We mail approx 30-45 million messages per week. Full Tracking Reports. Bulk Internet Data & Specialty Lists: We receive between 9-12 million fresh Internet opt-in records each month from 3,218 websites. Consumer: 230 million Individuals and 118 Million Households. B2B: 23 million postal and 7.2 million email database with individuals by job title & company. Date of Birth: 186 million record file of individuals (multi-sourced and double verified). Auto ID: 117 unique vehicle records, 96 million at the household level, freshly updated bi-weekly with Year, Make, Model, Length of Purchase, Odometer, Leased/Purchased. Double validated. Cell Phones: 146 million, 68 million SMS capable (with opt-in) Compliancy: All data is 100% CAN-SPAM Act of 2003 compliant. Usage Rights: All data purchased comes with Unlimited Usage including email. Hygiene: Accuracy and data integrity is our number one priority. We offer a full suite of data hygiene solutions to ensure the highest return on our clients’ investment. About: We are a wholesale provider of fresh marketing data.

11 Nathaniel Latimer Main: 954-776-1197 ext. 212 Fax: 954-776-1152 Media One 1000 NW 65th Street, Suite 200 Ft. Lauderdale, FL 33309 Experience Data Direct From The Source.


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