1. Report of oneM2M MARCOM Subcommittee Group Name: oneM2M TP #23 Source: Sharon Oddy, MARCOM Chair, U. Mulligan, & C. Ryoo, MARCOM vice-chairs Meeting Date: July 2016 Agenda Item: 3.4

2. MARCOM chair Richard Brennan resigned as MARCOM chair at SC 30 New chair elected at Marcom 31.1: – Sharon Oddy, Head of Corporate Communications, iconectiv, representing ATIS. soddy@iconectiv.comsoddy@iconectiv.com

3. Create a global drum beat of news and information Equip and Empower Member Advocacy Establish oneM2M as THE official global standard 2016-17 Marcom Plan 3 Goal Strategy Objective Media/Analyst Relations, Speaking, Digital/Social/Web Tactics

4. What Has Been Done So Far 12 press releases – 4 from oneM2M – 8 from members 13 byline articles 5 press interviews 47 press mentions 14 analyst interviews 30 speaking engagements 800 subscribers on oneM2M News e-mail list 1600 followers on oneM2M BrightTalk channel

5. 2016 Priorities Core Elements: – Key Messages – Standardize Deck for Global Use – Update Brochure – Update Website – Curated Content: Press, Social – Speaker Bureau and Database – White Papers (ie Smart Cities and others) 5

6. Upcoming Speaking Opps 2016 ShowDateMember Company Topic Smart Summit LondonSeptTBC Connect Security World, France SeptGemaltoSecurity IoT Security SummitOctTBC IoT Tech Expo North America OctTBCStandardization IoT Planet, FranceOctTBC LPWAN Forum, LondonNovTBC Internet of Things World Europe, Dublin NovNokiaArchitecture

7. Create Industry Matrix of IoT Ecosystem Create Core Materials Develop Key Messages Segments – Topics – Regions Create Curated Content for: Media – Analysts – Social Monitor/Promote Coverage Use Cases – Events – Press Releases Identify Opportunities Press – Analysts – Speaking Promote Activities Events -- Webinars -- Interops A Partnership Regional Insights via Surveys/Meetings to Identify Gaps – Barriers – Challenges – Priorities Distribute/Leverage Content News – Case Studies – White Papers Promote oneM2M in All News Provide Spokespeople Host events Involve Your Corporate Marcom Team What Members Can Do What Marcom Will Do

8. Continued Discussion Vertical Priorities Topics for oneM2M to Own Spokespeople Leads Corporate Marcom Help Content Budget

9. MARCOM Schedule MARCOM - 2016 Meetings Planned: MARCOM #32.302 Aug 2016(Tuesday)13:00 UTC MARCOM #33.130 Aug 2016(Tuesday)13:00 UTC MARCOM #33.227 Sep 2016(Tuesday)13:00 UTC MARCOM #33.325 Oct 2016(Tuesday)13:00 UTC MARCOM #34.115 Nov 2016(Tuesday)13:00 UTC MARCOM #34.213 Dec 2016(Tuesday)13:00 UTC

10. Addendum

11. Activities: Events ShowDateoneM2M Representative Media / Analyst Briefings secured MWCFebruaryUltan Mulligan, ETSI 8 (Machina Research, ABI Research, BMI Research, Capacity Media, Rethink Research, Wireless Magazine, Telesemana, Market Mettle IoT Tech Expo London FebruaryUltan Mulligan, ETSI 2 (Frost & Sullivan and InterComms TV) IoT Tech Expo Germany JuneJoerg Swetina3 (Industrial Ethernet Book, iot.do, Rethink Technology Research) 5G WorldJuneAndreas Neubacher, Deutsche Telekom 2 (Telecom TV, oneM2M website) IoT Evolution Expo JulyMatt Lear, iconectiv 2 (DWE, IoT Evolution World)

12. Speaking Opps ShowDateMember Company Topic IoT USA NexusFebruaryRichard BrennanOpen systems / Collaboration IoT Show ParisMarchSierra WirelessStandardization Bluetooth, Santa ClaraMarchRichard BrennanStandardization IoT North America, ChicagoApriliconectivApp-registry Smart to Future Cities & Urban IoT, London ApriloneM2M / ETSI (Ultan Mulligan) Holistic Smart Cities IoT World, Santa ClaraMayiconectivConnectivity enablers for IoT IoT Tech Expo, GermanyJuneNECStandardization / IoT opportunities IoT Evolution, Las VegasJulyiconectivStandardization

13. Activities: Press Releases Upcoming Press Releases: – Release 2.0 TopicDate “IoT Race Is a Marathon, Not a Sprint – the Industry Needs to Urgently Increase Collaboration” Warns oneM2M February Newly updated global IoT standards from oneM2M will enable interconnection across devices and applications March oneM2M welcomes CEN and CENELEC as new partnersJune oneM2M hosts second successful interop eventJuly

14. Activities: Editorial Awaiting: – Connect World North America: article provided by Ken Figueredo – Connect World India: article provided by Bindoo Srivastava (TSDSI) – oneM2M Security Briefing paper: Last output of OEA, written by Francois Essener and Yogendra Shah. To be published by IoT Now, TopicDatePlacements Interdigital Executive BriefingJanuaryIoT Now, Industry Solution oneM2M StandardJanuarySand Hill “IoT Race is Marathon not a sprint” May / June Inter Comms, Enterprise Tech Security WhitepaperMayIoT Business News, IoT Today, Remote Magazine, RFID Journal iconnectiv Executive BriefingJuneIoT Now, IoT Journal Asia, IoT Business, m2miotpaper, IoT Today InteroperabilityJuneMetering and Smart Engery International

15. Activities: Web and Social Media Interesting webinar statistics: – MARCOM-2016-0012 MARCOM-2016-0012 ActivityDateMember Company Involved Details WebinarJulyNokiaSmart Cities WebinarTBC Release 2 TwitterOngoingInterDigital (Ken Figueredo) 400 followers Web~N/AOntologies page Ontologies page added: Web~All partners requested to provide info IPR web page IPR web page published Web~VariousoneM2M in the News page oneM2M in the News page added Web~N/APublished specifications page updated with Release 1 updates