1. Viewing Trends Overview
May 2016
Viewing Trends Overview

2. Total Viewing May 2016
Irish adults aged 15+ watched TV for an average of 3 hours and 2 minutes each day in May 2016.
88% (2hrs 42min) of this viewing was live with the other 12% (20 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
May 2016
Housekeepers watched 3 hours 31 mins of TV every day in May 2016
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
May 2016 V’s May 2015
Live
Time-Shift
PVR Ownership
Jan %
Jan %
PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and has increased for yr olds.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland subscribing channels
May 2016
TAM Ireland subscribing channels reached 90% of housekeepers, 88% of housekeepers with kids, 85% of ABC1 adults and 85% of yr olds each week in May
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Average Monthly Commercial Impacts
May 2016
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Based on 30” sec 000s, Individuals 4+
Top 10 Advertisers May 2016
Based on 30” sec 000s, Individuals 4+ 1
PROCTER & GAMBLE IRELAND 2
DIAGEO 3
RECKITT BENCKISER 4
BSKYB 5
LOREAL 6
THREE 7
UNILEVER 8
LIDL IRELAND GMBH 9
NESTLE 10
VODAFONE IRELAND
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National