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Published byEsmond Phillips Modified over 8 years ago
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By: Carson Beaman, Heather Taylor, Justin Lassiter, & Sarah Morgan Hunter
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Company Background Mission Strategy Products & Services Corporate Culture Organizational Norms Organizational Structure Employee Autonomy & Power Previous Environmental Challenges Current Environmental Challenges
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http://www.youtube.com/watch?v=Ah5 uCfI6MHk&feature=player_detailpage
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Ford is the 5 th largest producer of cars and trucks in the world and 3 rd largest in the US. Headquartered in Dearborn, Michigan. The company was founded in 1903 by Henry Ford. Ford Pioneered the use of assembly lines.
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Ford’s mission consists of “One Ford Mission: One Team, One Plan, One Goal”. Bottom Line: to have an “exciting and viable Ford delivering profitable growth for all”.
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Sustainability is Ford’s most imperative strategy. Ford incorporates a sustainable approach to the whole life cycle of a vehicle, from the design, raw materials, and manufacturing, to customer use and end-of-life processes. One-third of Ford’s vehicle lines offer a model with 40 miles per gallon or better.
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Ford specializes in: offering cars, trucks, sport utility vehicles and many other products and services. car rental and leasing activities; car financing, and other related financing activities. As of 2012, the company consisted of: 69 manufacturing plants 41 distribution centers and warehouses 56 engineering/R&D centers 110 sales offices worldwide. Distributes products worldwide primarily under Ford and Lincoln brands.
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Ford’s Top Lineup 2013 Mustang 2013 F-150 2013 Escape 2013 Hybrid Focus
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Ford has a very strong and positive corporate culture. Communicate and teamwork are encouraged. Culture is adaptive and managers in the company show care for their clients, stockholders, and employees. Ford classifies its culture as a “group culture”, which emphasizes affiliation, strong human relations, flexibility, and in house organization.
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The Employee Involvement Program is key to fostering teamwork and promoting positive professional relation- ships among employees. The leadership program allows employees to develop their skills, improve in-house management, and implement their ideas.
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Foster functional and technical excellence Have a passion for the business and the customers Have a continuous improvement philosophy and practice Own working together Build strong relationships; be a team player; develop yourself and others Include everyone; respect, listen to, help, and appreciate others Role model Ford values Show initiative, courage, and integrity Have a can do, find a way attitude Deliver Results Set high expectations and inspire others Hold yourself and others responsible for delivering results and satisfying customers
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Hierarchical organizational structure Several traditional layers of management Emphasis placed on following the chain of command Long-term goals and strategies determined by CEO Alan Mulally and the Board of Directors Recent changes have slightly decentralized the structure Employee involvement plan allows all employees to participate in decision making More employee’s are now required to report directly to CEO Alan Mulally
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Diverse workforce Respectful and inclusive environment Work-life integration programs
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Recession $25 Billion bailout between GM, Chrysler, and Ford Alan Mulally Set aside $24 Billion
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Decreased auto production by about 44% in last 5 years ($13.3 trillion to $12.6 trillion) Relied more on people choosing them over competitors for not taking bailout money.
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Bill Ford Fordism: a system of mass production which combined the principles of scientific management and other techniques such as the assembly line.
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Alan Mulally Charismatic management style Compelling vision Heightened emotional levels Strong personal attachments
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Tightened focus on its key brands Streamline production costs Improve balance sheet Focus on creating more trust from the customers Recapture the lost market share
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Greenhouse gas emissions Fuel efficiency regulations Competition
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VehicleFuelDriver
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new transmissions technologies electrical system improvements weight reductions aerodynamic improvements EcoBoost engine
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electrification biofuels
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MyFord Touch Eco-Route SmartGauge
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Refocus Image Aggressive Advertising Campaign
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