2. In the heart of Europe For over 1100 years Member of the European Union Since May 2004

3. TERRITORY:93,030 sq km POLPULATION:10,116,742 persons (on Jan. 1, 2004) CAPITAL:Budapest LOCATION:Central Europe in the Carpathian Basin TIME ZONE:GMT + 1 hour CLIMATE:Temperate continental zone OFFICIAL LANGUAGE:Hungarian FORM OF STATE:Republic GENERAL INFORMATION ON HUNGARY

4. TOURISM MARKETING COMMUNICATION IS FOCUSED ON 4 KEY PRODUCTS: BUDAPEST LAKE BALATON HEALTH TOURISM BUSINESS TOURISM ONE OF THE HOTTEST TRAVEL DESTINATIONS 36,6 million international arrivals in 2004 18,9 million guest nights Main source markets: – Germany – Great-Britain – Austria – Italy – USA – North of Europe – Netherlands Potential markets: – France – Spain – Japan – Russia – China – Poland – Israel – Romania

5. TERRITORY:525 km 2 2/3 flat bank in Pest 1/3 on hilly bank in Buda POPULATION:1,705,300 that is 19 % of the total population ADMINISTRATION:23 districts (the Roman numerals in addresses refer to the district) BUDAPEST 2 million international arrivals (+22,4%) 6 million guest nights (+16,9%) Average length of stay was 2,6 nights 13 five star and 37 four star hotels in Budapest

6. BUDAPEST

7. The largest fresh water lake in Central Europe. The favourite summer holiday destination in Hungary. Focusing on families, wellness and culture. LAKE BALATON Water quality monitoring ADAC summer service According to European standards Excellent! Size of the lake: 600 km2 Average depth of the lake: 3 m Maximum depth of the lake: 11 m Pleasantly warm: average 20-22 degrees Sandy, grassy beaches Safe for small children

8. BALATON

9. Hungary’s Offer Today 385 towns having thermal or medicinal water 35 qualified medicinal spas 40 qualified medicinal spa-hotels 50 wellness-hotels lots of sport facilities SPA AND WELLNESS Still quite a new, but promising category in Hungary. Almost 50 wellness-hotels are really successful. This segment of health tourism faces a tremendous growth.

10. SPA AND WELLNESS

11. Sustained, higher growth in economy Resizing of players (corporations, associations, MICE): expected more up-sizing than down-sizing Resizing means: travel – meeting – personal contact – exchange of information – new culture building – new networks Business consequences for the MICE sector Among MICE destinations around the world, Budapest has been among the top cities for a long time. Data published by ICCA (International Congress and Convention Association) show that Budapest ranked number 9 among the most popular conference towns in the world in 2004. That achievement can also be attributed to Hungary's positive image, high quality accommodation facilities and also to experienced Hungarian program organizers.

12. MICE

13. Active Holiday

14. We like flavours and pleasure

15. Culture and more …

16. In the centre of the history

17. Accommodation

18. Easy approach from everywhere

20. A LOUD WELCOME

22. H U N G A R I A N N A T I O N A L T O U R I S T O F F I C E